Titulo:
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing
.
Guardado en:
2011-2084
2011-7922
7
2014-01-01
8
11
International Journal of Psychological Research - 2014
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
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La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies. Juárez Acosta, Fernando 7 1 Artículo de revista Journal article 2014-01-01T00:00:00Z 2014-01-01T00:00:00Z 2014-01-01 application/pdf application/pdf Universidad San Buenaventura - USB (Colombia) International Journal of Psychological Research 2011-2084 2011-7922 https://revistas.usb.edu.co/index.php/IJPR/article/view/662 10.21500/20112084.662 https://doi.org/10.21500/20112084.662 eng https://creativecommons.org/licenses/by-nc-sa/4.0/ International Journal of Psychological Research - 2014 8 11 https://revistas.usb.edu.co/index.php/IJPR/article/download/662/464 https://revistas.usb.edu.co/index.php/IJPR/article/download/662/465 info:eu-repo/semantics/article http://purl.org/coar/resource_type/c_6501 info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text Publication |
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UNIVERSIDAD DE SAN BUENAVENTURA |
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https://nuevo.metarevistas.org/UNIVERSIDADDESANBUENAVENTURA_COLOMBIA/logo.png |
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Colombia |
| collection |
International Journal of Psychological Research |
| title |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| spellingShingle |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing Juárez Acosta, Fernando |
| title_short |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_full |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_fullStr |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_full_unstemmed |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_sort |
la comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| description_eng |
Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.
|
| author |
Juárez Acosta, Fernando |
| author_facet |
Juárez Acosta, Fernando |
| citationvolume |
7 |
| citationissue |
1 |
| publisher |
Universidad San Buenaventura - USB (Colombia) |
| ispartofjournal |
International Journal of Psychological Research |
| source |
https://revistas.usb.edu.co/index.php/IJPR/article/view/662 |
| language |
eng |
| format |
Article |
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https://creativecommons.org/licenses/by-nc-sa/4.0/ International Journal of Psychological Research - 2014 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
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info:eu-repo/semantics/article |
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http://purl.org/coar/resource_type/c_6501 |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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Text |
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2014-01-01 |
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2014-01-01T00:00:00Z |
| date_available |
2014-01-01T00:00:00Z |
| url |
https://revistas.usb.edu.co/index.php/IJPR/article/view/662 |
| url_doi |
https://doi.org/10.21500/20112084.662 |
| issn |
2011-2084 |
| eissn |
2011-7922 |
| doi |
10.21500/20112084.662 |
| citationstartpage |
8 |
| citationendpage |
11 |
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https://revistas.usb.edu.co/index.php/IJPR/article/download/662/464 https://revistas.usb.edu.co/index.php/IJPR/article/download/662/465 |
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