Examen de los valores materialistas de estudiantes universitarios en Tailandia
Titulo:

Examen de los valores materialistas de estudiantes universitarios en Tailandia
.

Sumario:

Los objetivos de este estudio fueron clasificar a los estudiantes universitarios en términos de su materialismo y comparar la diferencia en ciertos atributos entre los segmentos. Los atributos que fueron tomados en consideración fueron: el nivel educativo y ocupación del padre, el dinero recibido de la familia, la comunicación familiar y la susceptibilidad a la influencia de los pares. En esta investigación fueron utilizados cuestionarios para recopilar datos de 620 estudiantes entre 18 y 21 años de edad en Bangkok. Se utilizó el análisis de conglomerados donde los estudiantes podían clasificarse en tres grupos: los que creen que el dinero es el centro de la vida (centralidad), los que creen que el dinero es una medida del éxito en la vida... Ver más

Guardado en:

International Journal of Psychological Research

2011-2084

2011-7922

Likitapiwat, Tanakorn

Sereetrakul, Wilailuk

Wichadee, Saovapa

UNIVERSIDAD DE SAN BUENAVENTURA

10.21500/20112084.650

8

2015-01-01

109

118

Colombia

materialismo

comunicación familiar

susceptibilidad a la influencia de los pares

International Journal of Psychological Research - 2015

info:eu-repo/semantics/openAccess

http://purl.org/coar/access_right/c_abf2

id metarevistapublica_unisanbuenaventura_internationaljournalofpsychologicalresearch_21_article_650
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spelling Examen de los valores materialistas de estudiantes universitarios en Tailandia
Examen de los valores materialistas de estudiantes universitarios en Tailandia
Los objetivos de este estudio fueron clasificar a los estudiantes universitarios en términos de su materialismo y comparar la diferencia en ciertos atributos entre los segmentos. Los atributos que fueron tomados en consideración fueron: el nivel educativo y ocupación del padre, el dinero recibido de la familia, la comunicación familiar y la susceptibilidad a la influencia de los pares. En esta investigación fueron utilizados cuestionarios para recopilar datos de 620 estudiantes entre 18 y 21 años de edad en Bangkok. Se utilizó el análisis de conglomerados donde los estudiantes podían clasificarse en tres grupos: los que creen que el dinero es el centro de la vida (centralidad), los que creen que el dinero es una medida del éxito en la vida (éxito), y los que creen que el dinero hace una vida feliz (la felicidad). Los estudiantes de los tres grupos parecían ser de diferentes atributos. Los estudiantes del grupo de centralidad provienen de familias más pobres, mientras que aquellos en el grupo de éxito provienen de familias con una mejor situación financiera, finalmente los del colectivo de felicidad son más susceptibles a la influencia de los pares que los otros dos grupos. Las implicaciones del estudio fueron discutidas como un comentario final.
The purposes of this study were to classify university students in terms of their materialism and to compare the difference in certain attributes among the segments. Student attributes taken into consideration included father’s educational level and occupation, money received from family, family communication and susceptibility to peer influence. In this survey research, questionnaires were used to collect data from 620 students ranging from 18 to 21 years old in Bangkok. Cluster analysis was used where students could be classified into three clusters: those who believe that money is the center of life (centrality); those who believe that money is a measure of success in life (success); and those who believe that money makes a happy life (happiness). Students from the three clusters appeared to be of different attributes. Those in the centrality group are from poorer family while those in the success cluster are from a family with better financial status, and those in the happiness cluster are more susceptible to peer influence than the other two groups. The implications of the study were discussed as a concluding remark.
Likitapiwat, Tanakorn
Sereetrakul, Wilailuk
Wichadee, Saovapa
materialism
family communication
susceptibility to peer influence.
materialismo
comunicación familiar
susceptibilidad a la influencia de los pares
8
1
Artículo de revista
Journal article
2015-01-01T00:00:00Z
2015-01-01T00:00:00Z
2015-01-01
application/pdf
Universidad San Buenaventura - USB (Colombia)
International Journal of Psychological Research
2011-2084
2011-7922
https://revistas.usb.edu.co/index.php/IJPR/article/view/650
10.21500/20112084.650
https://doi.org/10.21500/20112084.650
eng
https://creativecommons.org/licenses/by-nc-sa/4.0/
International Journal of Psychological Research - 2015
109
118
Bandura, A. (1977). Social learning theory. Englewood Cliffs, New Jersey: Prentice-Hall.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Banerjee, R., &Dittmar, H. (2008). Individual differences in children's materialism: The role of peer relations. Personality and Social Psychology Bulletin, 34, 17−31.
Bindah, E.V., & Othman, M. N. (2011). The role of family communication and television viewing in the development of materialistic values among young adults. A Review of International Journal of Business and Social Science, 2(3), 238-248.
Bindah, E.V., & Othman, M. N. (2012). An empirical study of the relationship between young adults consumers characterized by religiously-oriented family communication environment and materialism. Cross Culture Communication, 8(1), 7-18.
Burroughs, J. E., &Rindfleisch, A. (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism. In D. G. Mick, S. Pettigrew, C. Pechmann, &J. L. Ozanne (Eds.), Transformative consumer research for personal and collective well-being (pp. 249–266). New York: Routledge.
Chan, K., &Cai, X. (2009). Influence of television advertising on adolescents in China: An urban-rural comparison. Young Consumers, 10(2), 133-145.
Chan, K., & Prendergast, G. (2007). Materialism and social comparison among adolescents. Social Behavior and Personality: an International Journal,35(2), 213-228.
Chan, K., & Zhang, C. (2007). Living in a celebrity-mediated social world: the Chinese experience. Young Consumers,8(2), 139-152.
Chang, W. L., Liu, H. T., Lin, T. A., & Wen, Y. S. (2008). Influence of family communication structure and vanity trait on consumption behavior: A case study of adolescent students in Taiwan. Journal of Adolescence, 43, 417-435.
Chantavanich, S. (1991). Social stratification: Occupational prestige in Thai society. (Research Report). Bangkok: Chulalongkorn University Social Research Institute.
Chaplin, L. N., John, D. R. (2007). Growing up in a material world: Age differences in materialism in children and adolescents. Journal of Consumer Research, 32, 119-129.
Chaplin, L. N., & John, D. R. (2010). Interpersonal influences on adolescent materialism: A new look at the role of parents and peers. Journal of Consumer Psychology, 20, 176-184.
Cooper, D. R., & Sclindler, P. S. (2001). Business research methods, (7th ed.). Singapore: Mc Grow-Hill.
Flouri, E. (2004). An integrated model of consumer materialism: Can economic socialization and maternal value predict materialistic attitudes in adolescents? Journal of Socio-Economics, 28, 707-724.
Goldberg, M. E., Gorn, G. J., Peracchio, L. A., & Bomossy, G. (2003). Materialism among youth. Journal of Consumer Psychology, 13(3), 278-288.
Hair, J. F., Anderson, R. E., Tatham, R. L., Babin, B., & Black, W. C. (2005). Multivariate data analysis (5th ed.). New Jersey: Prentice Hall.
Kasser, T. (2005). “Frugality, Generosity, and Materialism in Children and Adolescents,” in What Do Children Need to Flourish? Conceptualizing and Measuring Indicators of Positive Development, Kristin Anderson Moore and Laura H. Lippman, eds, New York: Springer Science, 357-373.
Kasser, T., Ryan, R. M., Couchman, C. E., & Sheldon, K. M. (2004). Materialistic values: Their causes and consequences. Psychology and consumer culture. Washington, DC: American Psychology Association.
La Ferle, C., & Chan, K. (2008). Determinants for materialism among adolescents in Singapore. Journal of Young Consumer, 9(3), 201-214.
Lueg, J. E., & Finney, R. Z. (2007). Interpersonal communication in the consumer socialization process: scale development and validation. Journal of Marketing Theory & Practice, 15(1), 25-39.
Mangleburg, T. F., & Bristol, T. (1998). Socialization and adolescents’ skepticism toward advertising. Journal of Advertising, 27(3), 11–21.
Mangleburg, T. F., Doney, P., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. Journal of Retailing, 80, 201-216.
Moschis, G. P. (2007). Stress and consumer behavior. Journal of the Academy of Marketing Science, 35(3), 430-444.
Moschis, G. P., Hosie, P., &Vel, P. (2009). Effects of family structure and socialization on materialism: A life course study in Malaysia. Journal of Business and Behavioral Sciences, 21(1), 166-181.
Moschis, G. P., Moore, R. L., & Smith, R. B. (1984). The impact of family communication on adolescent consumer socialization. In T, Kinnear (Ed.), Advances in Consumer Research, 11, 314–319.
Moschis, G. P., Ong, F. S., Mathur, A., Yamashita, T., & Benmoyal-Bouzaglo, S. (2011). Family and television influences on materialism: A cross-cultural life-course approach. Journal of Asia Business Studies, 5(2), 124-144.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Nguyen, H. V., Moschis, G. P., & Shannon, R. (2009). Effects of family structure and socialization on materialism: a life course study in Thailand. International Journal of Consumer Studies, 33, 486-495.
Nunnally, J. C. (1978).Psychometric theory. New York: McGraw-Hill.
Office of the Higher Education Commission, Thailand. (2010). Educational information, Ministry of Education. Retrieved April, 28, 2012, from http://www.moe.go.th/data stat/
Pratkanis, A. R. (Eds.). (2007). The science of social influence: advances and future progress. Frontiers of Social Psychology. Philadelphia, PA: Psychology Press.
Pugh, A. (2009). Longing and belonging: Parents, children, and consumer culture. Berkeley: University of California Press.
Richins, M. L. (2011). Materialism, transformation, expectation, and spending: Implication for credit use. Journal of Public Policy and Marketing, 30(2), 141-156.
Richins, M. L., & Dawson, S. (1992). A consumer value orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 303-316.
Roberts, J. (2011). Shiny Objects: Why we spend money we don’t have in search of happiness we can’t buy. New York: HarperCollins.
Roberts, J. A., Manolis, C., & Tanner, J. (2008). Interpersonal influence and adolescent materialism and compulsive buying. Social Influence, 3, 114−131.
Rucker, D., & Galinsky, A. (2008). Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 25, 257-267.
Schor, J. B. (2004). Born to buy: The commercialized child and the new consumer culture. New York: Scribner.
Sheldon, K., &Kraser, T. (2008). Psychological threat and extrinsic goal striving. Motivation and Emotion, 32 (1), 37–45.
Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M., Ross, S. M., Ruvio, A., Scott, K., &Sundie, J. (2012). Re-conceptualizing materialism as identity goal pursuits: Functions, processes, and consequences. Journal of Business Research, 66(8), 1179-1185.
Sivanathan, N., & Pettit, N. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564-570.
Van Boven, L. (2005). Experientialism, materialism, and the pursuit of happiness. Review of General Psychology, 9(2), 132-142.
Van Boven, L., &Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202.
Vega, V., and Roberts, D. (2011). The Role of Television and Advertising in Stimulating Materialism in Children. Paper presented at the annual meeting of the International Communication Association, New York, Retrieved May, 8, 2012, from http://www.allacademic.com/meta/p13169_index.html.
Wong, N., Rindfleisch, A., & Burroughs, J. (2003). Do reverse-worded items confound measures in cross-cultural consumer behavior? The case of material value scale. Journal of Consumer Research, 30(2), 72-91.
https://revistas.usb.edu.co/index.php/IJPR/article/download/650/450
info:eu-repo/semantics/article
http://purl.org/coar/resource_type/c_6501
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/version/c_970fb48d4fbd8a85
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
Text
Publication
institution UNIVERSIDAD DE SAN BUENAVENTURA
thumbnail https://nuevo.metarevistas.org/UNIVERSIDADDESANBUENAVENTURA_COLOMBIA/logo.png
country_str Colombia
collection International Journal of Psychological Research
title Examen de los valores materialistas de estudiantes universitarios en Tailandia
spellingShingle Examen de los valores materialistas de estudiantes universitarios en Tailandia
Likitapiwat, Tanakorn
Sereetrakul, Wilailuk
Wichadee, Saovapa
materialism
family communication
susceptibility to peer influence.
materialismo
comunicación familiar
susceptibilidad a la influencia de los pares
title_short Examen de los valores materialistas de estudiantes universitarios en Tailandia
title_full Examen de los valores materialistas de estudiantes universitarios en Tailandia
title_fullStr Examen de los valores materialistas de estudiantes universitarios en Tailandia
title_full_unstemmed Examen de los valores materialistas de estudiantes universitarios en Tailandia
title_sort examen de los valores materialistas de estudiantes universitarios en tailandia
description Los objetivos de este estudio fueron clasificar a los estudiantes universitarios en términos de su materialismo y comparar la diferencia en ciertos atributos entre los segmentos. Los atributos que fueron tomados en consideración fueron: el nivel educativo y ocupación del padre, el dinero recibido de la familia, la comunicación familiar y la susceptibilidad a la influencia de los pares. En esta investigación fueron utilizados cuestionarios para recopilar datos de 620 estudiantes entre 18 y 21 años de edad en Bangkok. Se utilizó el análisis de conglomerados donde los estudiantes podían clasificarse en tres grupos: los que creen que el dinero es el centro de la vida (centralidad), los que creen que el dinero es una medida del éxito en la vida (éxito), y los que creen que el dinero hace una vida feliz (la felicidad). Los estudiantes de los tres grupos parecían ser de diferentes atributos. Los estudiantes del grupo de centralidad provienen de familias más pobres, mientras que aquellos en el grupo de éxito provienen de familias con una mejor situación financiera, finalmente los del colectivo de felicidad son más susceptibles a la influencia de los pares que los otros dos grupos. Las implicaciones del estudio fueron discutidas como un comentario final.
description_eng The purposes of this study were to classify university students in terms of their materialism and to compare the difference in certain attributes among the segments. Student attributes taken into consideration included father’s educational level and occupation, money received from family, family communication and susceptibility to peer influence. In this survey research, questionnaires were used to collect data from 620 students ranging from 18 to 21 years old in Bangkok. Cluster analysis was used where students could be classified into three clusters: those who believe that money is the center of life (centrality); those who believe that money is a measure of success in life (success); and those who believe that money makes a happy life (happiness). Students from the three clusters appeared to be of different attributes. Those in the centrality group are from poorer family while those in the success cluster are from a family with better financial status, and those in the happiness cluster are more susceptible to peer influence than the other two groups. The implications of the study were discussed as a concluding remark.
author Likitapiwat, Tanakorn
Sereetrakul, Wilailuk
Wichadee, Saovapa
author_facet Likitapiwat, Tanakorn
Sereetrakul, Wilailuk
Wichadee, Saovapa
topic materialism
family communication
susceptibility to peer influence.
materialismo
comunicación familiar
susceptibilidad a la influencia de los pares
topic_facet materialism
family communication
susceptibility to peer influence.
materialismo
comunicación familiar
susceptibilidad a la influencia de los pares
topicspa_str_mv materialismo
comunicación familiar
susceptibilidad a la influencia de los pares
citationvolume 8
citationissue 1
publisher Universidad San Buenaventura - USB (Colombia)
ispartofjournal International Journal of Psychological Research
source https://revistas.usb.edu.co/index.php/IJPR/article/view/650
language eng
format Article
rights https://creativecommons.org/licenses/by-nc-sa/4.0/
International Journal of Psychological Research - 2015
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
references_eng Bandura, A. (1977). Social learning theory. Englewood Cliffs, New Jersey: Prentice-Hall.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Banerjee, R., &Dittmar, H. (2008). Individual differences in children's materialism: The role of peer relations. Personality and Social Psychology Bulletin, 34, 17−31.
Bindah, E.V., & Othman, M. N. (2011). The role of family communication and television viewing in the development of materialistic values among young adults. A Review of International Journal of Business and Social Science, 2(3), 238-248.
Bindah, E.V., & Othman, M. N. (2012). An empirical study of the relationship between young adults consumers characterized by religiously-oriented family communication environment and materialism. Cross Culture Communication, 8(1), 7-18.
Burroughs, J. E., &Rindfleisch, A. (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism. In D. G. Mick, S. Pettigrew, C. Pechmann, &J. L. Ozanne (Eds.), Transformative consumer research for personal and collective well-being (pp. 249–266). New York: Routledge.
Chan, K., &Cai, X. (2009). Influence of television advertising on adolescents in China: An urban-rural comparison. Young Consumers, 10(2), 133-145.
Chan, K., & Prendergast, G. (2007). Materialism and social comparison among adolescents. Social Behavior and Personality: an International Journal,35(2), 213-228.
Chan, K., & Zhang, C. (2007). Living in a celebrity-mediated social world: the Chinese experience. Young Consumers,8(2), 139-152.
Chang, W. L., Liu, H. T., Lin, T. A., & Wen, Y. S. (2008). Influence of family communication structure and vanity trait on consumption behavior: A case study of adolescent students in Taiwan. Journal of Adolescence, 43, 417-435.
Chantavanich, S. (1991). Social stratification: Occupational prestige in Thai society. (Research Report). Bangkok: Chulalongkorn University Social Research Institute.
Chaplin, L. N., John, D. R. (2007). Growing up in a material world: Age differences in materialism in children and adolescents. Journal of Consumer Research, 32, 119-129.
Chaplin, L. N., & John, D. R. (2010). Interpersonal influences on adolescent materialism: A new look at the role of parents and peers. Journal of Consumer Psychology, 20, 176-184.
Cooper, D. R., & Sclindler, P. S. (2001). Business research methods, (7th ed.). Singapore: Mc Grow-Hill.
Flouri, E. (2004). An integrated model of consumer materialism: Can economic socialization and maternal value predict materialistic attitudes in adolescents? Journal of Socio-Economics, 28, 707-724.
Goldberg, M. E., Gorn, G. J., Peracchio, L. A., & Bomossy, G. (2003). Materialism among youth. Journal of Consumer Psychology, 13(3), 278-288.
Hair, J. F., Anderson, R. E., Tatham, R. L., Babin, B., & Black, W. C. (2005). Multivariate data analysis (5th ed.). New Jersey: Prentice Hall.
Kasser, T. (2005). “Frugality, Generosity, and Materialism in Children and Adolescents,” in What Do Children Need to Flourish? Conceptualizing and Measuring Indicators of Positive Development, Kristin Anderson Moore and Laura H. Lippman, eds, New York: Springer Science, 357-373.
Kasser, T., Ryan, R. M., Couchman, C. E., & Sheldon, K. M. (2004). Materialistic values: Their causes and consequences. Psychology and consumer culture. Washington, DC: American Psychology Association.
La Ferle, C., & Chan, K. (2008). Determinants for materialism among adolescents in Singapore. Journal of Young Consumer, 9(3), 201-214.
Lueg, J. E., & Finney, R. Z. (2007). Interpersonal communication in the consumer socialization process: scale development and validation. Journal of Marketing Theory & Practice, 15(1), 25-39.
Mangleburg, T. F., & Bristol, T. (1998). Socialization and adolescents’ skepticism toward advertising. Journal of Advertising, 27(3), 11–21.
Mangleburg, T. F., Doney, P., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. Journal of Retailing, 80, 201-216.
Moschis, G. P. (2007). Stress and consumer behavior. Journal of the Academy of Marketing Science, 35(3), 430-444.
Moschis, G. P., Hosie, P., &Vel, P. (2009). Effects of family structure and socialization on materialism: A life course study in Malaysia. Journal of Business and Behavioral Sciences, 21(1), 166-181.
Moschis, G. P., Moore, R. L., & Smith, R. B. (1984). The impact of family communication on adolescent consumer socialization. In T, Kinnear (Ed.), Advances in Consumer Research, 11, 314–319.
Moschis, G. P., Ong, F. S., Mathur, A., Yamashita, T., & Benmoyal-Bouzaglo, S. (2011). Family and television influences on materialism: A cross-cultural life-course approach. Journal of Asia Business Studies, 5(2), 124-144.
R E S E A R C H
INTERNATIONAL JOURNAL OF PSYCHOLOGICAL RESEARCH Materialistic Values of University Students in Thailand
Likitapiwat, Sereetrakul & W ichadee(2014)
int.j.psychol.res. 8 (1) PP. 24 - 35
Nguyen, H. V., Moschis, G. P., & Shannon, R. (2009). Effects of family structure and socialization on materialism: a life course study in Thailand. International Journal of Consumer Studies, 33, 486-495.
Nunnally, J. C. (1978).Psychometric theory. New York: McGraw-Hill.
Office of the Higher Education Commission, Thailand. (2010). Educational information, Ministry of Education. Retrieved April, 28, 2012, from http://www.moe.go.th/data stat/
Pratkanis, A. R. (Eds.). (2007). The science of social influence: advances and future progress. Frontiers of Social Psychology. Philadelphia, PA: Psychology Press.
Pugh, A. (2009). Longing and belonging: Parents, children, and consumer culture. Berkeley: University of California Press.
Richins, M. L. (2011). Materialism, transformation, expectation, and spending: Implication for credit use. Journal of Public Policy and Marketing, 30(2), 141-156.
Richins, M. L., & Dawson, S. (1992). A consumer value orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 303-316.
Roberts, J. (2011). Shiny Objects: Why we spend money we don’t have in search of happiness we can’t buy. New York: HarperCollins.
Roberts, J. A., Manolis, C., & Tanner, J. (2008). Interpersonal influence and adolescent materialism and compulsive buying. Social Influence, 3, 114−131.
Rucker, D., & Galinsky, A. (2008). Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 25, 257-267.
Schor, J. B. (2004). Born to buy: The commercialized child and the new consumer culture. New York: Scribner.
Sheldon, K., &Kraser, T. (2008). Psychological threat and extrinsic goal striving. Motivation and Emotion, 32 (1), 37–45.
Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M., Ross, S. M., Ruvio, A., Scott, K., &Sundie, J. (2012). Re-conceptualizing materialism as identity goal pursuits: Functions, processes, and consequences. Journal of Business Research, 66(8), 1179-1185.
Sivanathan, N., & Pettit, N. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564-570.
Van Boven, L. (2005). Experientialism, materialism, and the pursuit of happiness. Review of General Psychology, 9(2), 132-142.
Van Boven, L., &Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202.
Vega, V., and Roberts, D. (2011). The Role of Television and Advertising in Stimulating Materialism in Children. Paper presented at the annual meeting of the International Communication Association, New York, Retrieved May, 8, 2012, from http://www.allacademic.com/meta/p13169_index.html.
Wong, N., Rindfleisch, A., & Burroughs, J. (2003). Do reverse-worded items confound measures in cross-cultural consumer behavior? The case of material value scale. Journal of Consumer Research, 30(2), 72-91.
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date_available 2015-01-01T00:00:00Z
url https://revistas.usb.edu.co/index.php/IJPR/article/view/650
url_doi https://doi.org/10.21500/20112084.650
issn 2011-2084
eissn 2011-7922
doi 10.21500/20112084.650
citationstartpage 109
citationendpage 118
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