Titulo:

Destination marketing essentials
.

Guardado en:

0120-7555

2346-206X

23

2018-10-02

279

282

info:eu-repo/semantics/openAccess

http://purl.org/coar/access_right/c_abf2

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spelling Destination marketing essentials
Destination marketing essentials
Galindo Henríquez, Francisco Alberto
23
, Año 2018 : Julio-Diciembre
Artículo de revista
Journal article
2018-10-02T12:24:14Z
2018-10-02T12:24:14Z
2018-10-02
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Facultad de Administración de Empresas Turísticas y Hoteleras
Turismo y Sociedad
0120-7555
2346-206X
https://revistas.uexternado.edu.co/index.php/tursoc/article/view/5595
10.18601/01207555.n23.15
https://doi.org/10.18601/01207555.n23.15
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279
282
Blain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646
Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39.
Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.).
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/6928
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/7270
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/8678
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title Destination marketing essentials
spellingShingle Destination marketing essentials
Galindo Henríquez, Francisco Alberto
title_short Destination marketing essentials
title_full Destination marketing essentials
title_fullStr Destination marketing essentials
title_full_unstemmed Destination marketing essentials
title_sort destination marketing essentials
title_eng Destination marketing essentials
author Galindo Henríquez, Francisco Alberto
author_facet Galindo Henríquez, Francisco Alberto
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references Blain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646
Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39.
Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.).
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