Titulo:
To explore the software applications in revenue management and the impact of these pplications: based on a case study of upscale hotels in Bogotá
.
Sumario:
The aim of this study is to explore the software applications in revenue management and the impact of these applications based in a case study of upscale hotels in Bogota Colombia. A mixed methodological approach was applied based on semi- structure interviews and questionnaires. Findings show that the concept of rm is now starting to have relevance in Bogota. Nevertheless this area still has a lot to work because there is a lack of knowledge, or misunderstanding of the concept.
Guardado en:
0120-7555
2346-206X
15
2014-11-22
29
50
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
