Titulo:

Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
.

Sumario:

Growing recognition of the importance of the customer-employee interaction in the tourism service delivery has led to the need to increase efforts to attract and retain qualified and committed personnel. The objective of the paper is to analyze the dimensions of the company employment image in the tourism industry and to identify organizational factors which influence the perception of the tourism organization attractiveness as a workplace by potential employees. The study was conducted on the group of 351 undergraduates and graduates enrolled in tourism and hospitality studies in Poznan. Research revealed that students do not believe that careers in tourism will offer them values they expect. It was also found that tourism company employme... Ver más

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0120-7555

2346-206X

14

2013-11-27

17

31

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spelling Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
Growing recognition of the importance of the customer-employee interaction in the tourism service delivery has led to the need to increase efforts to attract and retain qualified and committed personnel. The objective of the paper is to analyze the dimensions of the company employment image in the tourism industry and to identify organizational factors which influence the perception of the tourism organization attractiveness as a workplace by potential employees. The study was conducted on the group of 351 undergraduates and graduates enrolled in tourism and hospitality studies in Poznan. Research revealed that students do not believe that careers in tourism will offer them values they expect. It was also found that tourism company employment image is affected by company size, level of internationalization, chain affiliation, ownership type, and type of services offered.
Bednarska, Marlena A.
Olszewski, Marcin
Employer Image
Tourism Industry
Potential Employees
Poland.
14
Artículo de revista
Journal article
2013-11-27T00:00:00Z
2013-11-27T00:00:00Z
2013-11-27
application/pdf
text/html
Facultad de Administración de Empresas Turísticas y Hoteleras
Turismo y Sociedad
0120-7555
2346-206X
https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3712
https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3712
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https://creativecommons.org/licenses/by-nc-sa/4.0/
17
31
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/3712/3845
https://revistas.uexternado.edu.co/index.php/tursoc/article/download/3712/4063
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collection Turismo y Sociedad
title Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
spellingShingle Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
Bednarska, Marlena A.
Olszewski, Marcin
Employer Image
Tourism Industry
Potential Employees
Poland.
title_short Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
title_full Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
title_fullStr Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
title_full_unstemmed Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
title_sort organisational determinants of employer image: a case of the tourism industry in poland
title_eng Organisational determinants of Employer Image: A case of the Tourism Industry in Poland
description Growing recognition of the importance of the customer-employee interaction in the tourism service delivery has led to the need to increase efforts to attract and retain qualified and committed personnel. The objective of the paper is to analyze the dimensions of the company employment image in the tourism industry and to identify organizational factors which influence the perception of the tourism organization attractiveness as a workplace by potential employees. The study was conducted on the group of 351 undergraduates and graduates enrolled in tourism and hospitality studies in Poznan. Research revealed that students do not believe that careers in tourism will offer them values they expect. It was also found that tourism company employment image is affected by company size, level of internationalization, chain affiliation, ownership type, and type of services offered.
author Bednarska, Marlena A.
Olszewski, Marcin
author_facet Bednarska, Marlena A.
Olszewski, Marcin
topicspa_str_mv Employer Image
Tourism Industry
Potential Employees
Poland.
topic Employer Image
Tourism Industry
Potential Employees
Poland.
topic_facet Employer Image
Tourism Industry
Potential Employees
Poland.
citationvolume 14
publisher Facultad de Administración de Empresas Turísticas y Hoteleras
ispartofjournal Turismo y Sociedad
source https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3712
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publishDate 2013-11-27
date_accessioned 2013-11-27T00:00:00Z
date_available 2013-11-27T00:00:00Z
url https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3712
url_doi https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3712
issn 0120-7555
eissn 2346-206X
citationstartpage 17
citationendpage 31
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