Titulo:
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
.
Sumario:
El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitándolos a imitar sus patrones de consumo. Este artículo pretende analizar, basándose en las teorías de Veblen y otros autores, cómo el consumo conspicuo ejerce una influencia presente y poderosa en la sociedad. La primera parte ofrece una definición del consumo conspicuo, seguida en la segunda parte por estudios contemporáneos sobre los hábitos de gasto de las personas. Finalmente, la última sección analiza cómo la pandemia ha aumentado el gasto imp... Ver más
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Matheus Pedro de Carvalho - 2024
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Covid-19 y consumo de lujo en Brasil: una mirada vebleniana Covid-19 and Luxury Consumption in Brazil: a Veblenian Perspective El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitándolos a imitar sus patrones de consumo. Este artículo pretende analizar, basándose en las teorías de Veblen y otros autores, cómo el consumo conspicuo ejerce una influencia presente y poderosa en la sociedad. La primera parte ofrece una definición del consumo conspicuo, seguida en la segunda parte por estudios contemporáneos sobre los hábitos de gasto de las personas. Finalmente, la última sección analiza cómo la pandemia ha aumentado el gasto improductivo de las élites. The consumption of superfluous and unnecessary goods is a way in which the elite seeks to stand out and feel different from the rest of the society in which it lives. Internal and external factors are key to explaining why this small portion of the population is able to influence the less well-off to want to imitate their behavior. This article, using Veblen and other authors, aims to analyze how conspicuous consumption acts in a present and powerful way in society. The first part shows the definition of conspicuous consumption, followed in the second section by contemporary studies on people’s spending and the last section analyzes how the pandemic has increased the unproductive spending of the elites. Pedro de Carvalho, Matheus Veblen, Conspicuous consumption; Brazil, Pandemic. Veblen, Consumo conspicuo, Brasil, Pandemia Veblen, Consumo conspícuo, Brasil, Pandemia 26 51 Núm. 51 , Año 2024 : Julio-Diciembre Artículo de revista Journal article 2024-06-17T00:00:00Z 2024-06-17T00:00:00Z 2024-06-17 application/pdf Universidad Externado de Colombia Revista de Economía Institucional 0124-5996 2346-2450 https://revistas.uexternado.edu.co/index.php/ecoins/article/view/9530 10.18601/01245996.v26n51.05 https://doi.org/10.18601/01245996.v26n51.05 spa http://creativecommons.org/licenses/by-nc-sa/4.0 Matheus Pedro de Carvalho - 2024 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0. 89 109 Bourdieu, P. La distincção: critique sociale du jugement. Paris: Les Editions de Minuit, 1979. Charoenrook, Anchada y Thakor, Anjan (2008). A Theory of Conspicuous Consumption. Washington University’s Olin School. Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review, 1(August), 1–18. Dubois, B., Czellar, S., & Laurent, G. (2005). Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries. Marketing Letters, 16(2), 115–128 Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127 Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127. Krähmer, D. (2006). Advertising and Conspicuous Consumption. Journal of Institutional and Theoretical Economics, 162(4), 661. Loulakis, A., & Hill, R. P. (2010). Status And Materialism Among College-Aged Women. Marketing Theory and Applications, 21, 45–52 Mazzocco, P. J., Rucker, D. D., Galinsky, A. D. y Anderson, E. T. (2012). Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology, 22(4), 520–528. https://doi.org/10.1016/j.jcps.2012.07.002 Memushi, A. (2013). Conspicuous Consumption: an Empirical Investigation of Factors Affecting Households’ Behaviour in Albania. International Journal of Scientific & Engineering Research, 6(1), 79–94. Nelissen, R. M. A. A. y Meijers, M. H. C. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002 O Globo. (2023). Elite ignora crise, gasta mais no país e turbina o mercado de luxo. Acesso em 30 de maio de 2023. https://oglobo.globo.com/economia/negocios/elite-ignora-crise-gasta-mais-no-paisturbina-mercado-de-luxo-25259023 O Tempo. (2023). Crise? Alto padrao de consumo da elite mantém mercado de luxo em alta no Brasil. Acesso em 27 de maio de 2023. Disponível em: https://www.otempo.com.br/economia/crise-altopadrao-de-consumo-da-elite-mantem-mercado-de-luxo-em-alta-nobrasil-1.2726605 O’Cass, A. y McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25–39. https://doi.org/10.1002/cb.155 Ordabayeva, N. y Chandon, P. (2011). Getting ahead of the Joneses: When equality increases conspicuous consumption among bottomtier consumers. Journal of Consumer Research, 38(1), 27–41. https://doi.org/10.1086/658165 Podoshen, J., & Andrzejewski, S. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319–334 Rucker, D. D., & Galinsky, A. D. (2009). Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior. Journal of Experimental Social Psychology, 45(3), 549–555. Terra. (2021). Abrael: mercado brasileiro de luxo deve crescer 3% até 2025.. Acesso em 30 de maio de 2023. Disponível em: https://www.terra.com.br/noticias/abrael-mercado-brasileiro-de-luxo-deve-crescer-3-ate-2025,a107defd2b21336cfa6de6d7f46e6e2cpdztt45h.html Twitchell, J. Lead us into temptation: the triumph of American materialism. New York: Columbia University Press, 1999 Valor EconÔmico. (2021). Brasil é o país onde o setor de luxo menos sofreu na pandemia. Acesso em 27 de maio de 2023. Disponível em: https://valor.globo.com/eu-e/noticia/2021/04/09/brasil-e-o-pais-ondeo-setor-de-luxo-menos-sofreu-na-pandemia.ghtml Veblen, T. B. [1899]. A teoria da classe ociosa: um estudo econômico das instituições. Sao Paulo: Abril Cultural, 1983. Wisman, J. (2009). Household saving, class identity, and conspicuous consumption. Journal of Economic Issues, 43(1), 89–114. https://doi.org/10.2753/JEI0021- 3624430105 Zakaria, N., Wan-Ismail, W.-N.A. and Abdul-Talib, A.-N. (2021), “Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands”, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 2, pp. 526-560. Zakaria, N., Wan-Ismail, W. N. A., & Abdul-Talib, A. N. (2020). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of 93 Marketing and Logistics, 33(2), 526–560 Zheng, X., Baskin, E. y Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90(April), 196–205. https://doi.org/10.1016/j.jbusres.2018.04.041 https://revistas.uexternado.edu.co/index.php/ecoins/article/download/9530/16080 info:eu-repo/semantics/article http://purl.org/coar/resource_type/c_6501 http://purl.org/redcol/resource_type/ARTREF info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text Publication |
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UNIVERSIDAD EXTERNADO DE COLOMBIA |
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Colombia |
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Revista de Economía Institucional |
| title |
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana |
| spellingShingle |
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana Pedro de Carvalho, Matheus Veblen, Conspicuous consumption; Brazil, Pandemic. Veblen, Consumo conspicuo, Brasil, Pandemia Veblen, Consumo conspícuo, Brasil, Pandemia |
| title_short |
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana |
| title_full |
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana |
| title_fullStr |
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana |
| title_full_unstemmed |
Covid-19 y consumo de lujo en Brasil: una mirada vebleniana |
| title_sort |
covid-19 y consumo de lujo en brasil: una mirada vebleniana |
| title_eng |
Covid-19 and Luxury Consumption in Brazil: a Veblenian Perspective |
| description |
El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitándolos a imitar sus patrones de consumo. Este artículo pretende analizar, basándose en las teorías de Veblen y otros autores, cómo el consumo conspicuo ejerce una influencia presente y poderosa en la sociedad. La primera parte ofrece una definición del consumo conspicuo, seguida en la segunda parte por estudios contemporáneos sobre los hábitos de gasto de las personas. Finalmente, la última sección analiza cómo la pandemia ha aumentado el gasto improductivo de las élites.
|
| description_eng |
The consumption of superfluous and unnecessary goods is a way in which the elite seeks to stand out and feel different from the rest of the society in which it lives. Internal and external factors are key to explaining why this small portion of the population is able to influence the less well-off to want to imitate their behavior. This article, using Veblen and other authors, aims to analyze how conspicuous consumption acts in a present and powerful way in society. The first part shows the definition of conspicuous consumption, followed in the second section by contemporary studies on people’s spending and the last section analyzes how the pandemic has increased the unproductive spending of the elites.
|
| author |
Pedro de Carvalho, Matheus |
| author_facet |
Pedro de Carvalho, Matheus |
| topic |
Veblen, Conspicuous consumption; Brazil, Pandemic. Veblen, Consumo conspicuo, Brasil, Pandemia Veblen, Consumo conspícuo, Brasil, Pandemia |
| topic_facet |
Veblen, Conspicuous consumption; Brazil, Pandemic. Veblen, Consumo conspicuo, Brasil, Pandemia Veblen, Consumo conspícuo, Brasil, Pandemia |
| topicspa_str_mv |
Veblen, Consumo conspicuo, Brasil, Pandemia Veblen, Consumo conspícuo, Brasil, Pandemia |
| citationvolume |
26 |
| citationissue |
51 |
| citationedition |
Núm. 51 , Año 2024 : Julio-Diciembre |
| publisher |
Universidad Externado de Colombia |
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Revista de Economía Institucional |
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https://revistas.uexternado.edu.co/index.php/ecoins/article/view/9530 |
| language |
spa |
| format |
Article |
| rights |
http://creativecommons.org/licenses/by-nc-sa/4.0 Matheus Pedro de Carvalho - 2024 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0. info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
| references |
Bourdieu, P. La distincção: critique sociale du jugement. Paris: Les Editions de Minuit, 1979. Charoenrook, Anchada y Thakor, Anjan (2008). A Theory of Conspicuous Consumption. Washington University’s Olin School. Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review, 1(August), 1–18. Dubois, B., Czellar, S., & Laurent, G. (2005). Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries. Marketing Letters, 16(2), 115–128 Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127 Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127. Krähmer, D. (2006). Advertising and Conspicuous Consumption. Journal of Institutional and Theoretical Economics, 162(4), 661. Loulakis, A., & Hill, R. P. (2010). Status And Materialism Among College-Aged Women. Marketing Theory and Applications, 21, 45–52 Mazzocco, P. J., Rucker, D. D., Galinsky, A. D. y Anderson, E. T. (2012). Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology, 22(4), 520–528. https://doi.org/10.1016/j.jcps.2012.07.002 Memushi, A. (2013). Conspicuous Consumption: an Empirical Investigation of Factors Affecting Households’ Behaviour in Albania. International Journal of Scientific & Engineering Research, 6(1), 79–94. Nelissen, R. M. A. A. y Meijers, M. H. C. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002 O Globo. (2023). Elite ignora crise, gasta mais no país e turbina o mercado de luxo. Acesso em 30 de maio de 2023. https://oglobo.globo.com/economia/negocios/elite-ignora-crise-gasta-mais-no-paisturbina-mercado-de-luxo-25259023 O Tempo. (2023). Crise? Alto padrao de consumo da elite mantém mercado de luxo em alta no Brasil. Acesso em 27 de maio de 2023. Disponível em: https://www.otempo.com.br/economia/crise-altopadrao-de-consumo-da-elite-mantem-mercado-de-luxo-em-alta-nobrasil-1.2726605 O’Cass, A. y McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25–39. https://doi.org/10.1002/cb.155 Ordabayeva, N. y Chandon, P. (2011). Getting ahead of the Joneses: When equality increases conspicuous consumption among bottomtier consumers. Journal of Consumer Research, 38(1), 27–41. https://doi.org/10.1086/658165 Podoshen, J., & Andrzejewski, S. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319–334 Rucker, D. D., & Galinsky, A. D. (2009). Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior. Journal of Experimental Social Psychology, 45(3), 549–555. Terra. (2021). Abrael: mercado brasileiro de luxo deve crescer 3% até 2025.. Acesso em 30 de maio de 2023. Disponível em: https://www.terra.com.br/noticias/abrael-mercado-brasileiro-de-luxo-deve-crescer-3-ate-2025,a107defd2b21336cfa6de6d7f46e6e2cpdztt45h.html Twitchell, J. Lead us into temptation: the triumph of American materialism. New York: Columbia University Press, 1999 Valor EconÔmico. (2021). Brasil é o país onde o setor de luxo menos sofreu na pandemia. Acesso em 27 de maio de 2023. Disponível em: https://valor.globo.com/eu-e/noticia/2021/04/09/brasil-e-o-pais-ondeo-setor-de-luxo-menos-sofreu-na-pandemia.ghtml Veblen, T. B. [1899]. A teoria da classe ociosa: um estudo econômico das instituições. Sao Paulo: Abril Cultural, 1983. Wisman, J. (2009). Household saving, class identity, and conspicuous consumption. Journal of Economic Issues, 43(1), 89–114. https://doi.org/10.2753/JEI0021- 3624430105 Zakaria, N., Wan-Ismail, W.-N.A. and Abdul-Talib, A.-N. (2021), “Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands”, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 2, pp. 526-560. Zakaria, N., Wan-Ismail, W. N. A., & Abdul-Talib, A. N. (2020). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of 93 Marketing and Logistics, 33(2), 526–560 Zheng, X., Baskin, E. y Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90(April), 196–205. https://doi.org/10.1016/j.jbusres.2018.04.041 |
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