Economía del comportamiento: pasado, presente y futuro
Titulo:

Economía del comportamiento: pasado, presente y futuro
.

Sumario:

La “economía del comportamiento” intenta incorporar ideas de otras ciencias sociales, en especial de la psicología, para enriquecer el modelo estándar. El interés en la psicología del comportamiento humano es un retorno de la economía a sus orígenes. Adam Smith aludió a conceptos clave como la aversión a la pérdida, el exceso de confianza y el autocontrol. La economía del comportamiento encontró resistencia entre economistas que preferían mantener el modelo neoclásico estándar y argumentaban que la psicología se podía ignorar. Este ensayo muestra que esos argumentos han sido rechazados teórica y empíricamente, y que se deber seguir adelante. El nuevo enfoque debería incluir dos tipos de teorías: modelos normativos que caractericen la soluci... Ver más

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Revista de Economía Institucional

0124-5996

2346-2450

Thaler, Richard H.

UNIVERSIDAD EXTERNADO DE COLOMBIA

10.18601/01245996.v20n38.02

20

2018-04-04

9

43

Colombia

economía del comportamiento

comportamiento humano

modelos normativos

modelos descriptivos

factores supuestamente irrelevantes

economia do comportamento

comportamento humano

modelos normativos

modelos descritivos

fatores supostamente irrelevantes

info:eu-repo/semantics/openAccess

http://purl.org/coar/access_right/c_abf2

id metarevistapublica_uexternado_revistadeeconomiainstitucional_17_article_5271
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spelling Economía del comportamiento: pasado, presente y futuro
Behavioral economics: Past, present, and future
La “economía del comportamiento” intenta incorporar ideas de otras ciencias sociales, en especial de la psicología, para enriquecer el modelo estándar. El interés en la psicología del comportamiento humano es un retorno de la economía a sus orígenes. Adam Smith aludió a conceptos clave como la aversión a la pérdida, el exceso de confianza y el autocontrol. La economía del comportamiento encontró resistencia entre economistas que preferían mantener el modelo neoclásico estándar y argumentaban que la psicología se podía ignorar. Este ensayo muestra que esos argumentos han sido rechazados teórica y empíricamente, y que se deber seguir adelante. El nuevo enfoque debería incluir dos tipos de teorías: modelos normativos que caractericen la solución óptima de problemas específicos y modelos descriptivos que capten el comportamiento humano real. Estos últimos incorporarán variables llamadas factores supuestamente irrelevantes, que ayudarán a mejorar el poder explicativo de los modelos económicos.
“Behavioral economics” attempts to incorporate insights from other social sciences, especially psychology, in order to enrich the standard economic model. The interest in the psychology of human behavior returns economics to its earliest roots. Adam Smith talked about such key concepts as loss aversion, overconfidence, and self-control. Nevertheless, the modern version of behavioral economics introduced in the 1980s met with resistance by some economists, who preferred to retain the standard neo-classical model. They introduced several arguments for why psychology could safely be ignored. In this essay I show that these arguments have been rejected, both theoretically and empirically, so it is time to move on. The new approach should include two different kinds of theories: normative models that characterize the optimal solution to specific problems and descriptive models that capture how humans actually behave. The latter theories will incorporate some variables I call supposedly irrelevant factors, which can improve the explanatory power of economic models.
Thaler, Richard H.
behavioral economics
human behavior
normative models
descriptive models
supposedly irrelevant factors
A12
B29
D91
economía del comportamiento
comportamiento humano
modelos normativos
modelos descriptivos
factores supuestamente irrelevantes
A12
B29
D91
economia do comportamento
comportamento humano
modelos normativos
modelos descritivos
fatores supostamente irrelevantes
A12
B29
D91
20
38
Núm. 38 , Año 2018 : Enero-Junio
Artículo de revista
Journal article
2018-04-04T00:00:00Z
2018-04-04T00:00:00Z
2018-04-04
application/pdf
application/xml
text/html
Universidad Externado de Colombia
Revista de Economía Institucional
0124-5996
2346-2450
https://revistas.uexternado.edu.co/index.php/ecoins/article/view/5271
10.18601/01245996.v20n38.02
https://doi.org/10.18601/01245996.v20n38.02
spa
https://creativecommons.org/licenses/by-nc-sa/4.0/
9
43
Arrow, K. J. (1986). Rationality of self and others in an economic system. Journal of Business, 59(4), S385-S399.
Ashraf, N. C. et al. (2005). Adam Smith, behavioral economist. Journal of Economic Perspectives, 19(3), 131-145.
Atkinson, A. B. et al. (2011). Top incomes in the long run of history. Journal of Economic Literature, 49(1), 3-71.
Barberis, N. y Thaler, R. H. (2003). A survey of behavioral finance. Handbook of the Economics of Finance. Vol. 1, parte B, 1053-1123.
Benartzi, S. y Thaler, R. H. (2013). Behavioral economics and the retirement savings crisis. Science, 339(6124), 1152-1153.
Ben-David, I., Graham, J. R. et al. (2013). Managerial miscalibration. Quarterly Journal of Economics, 128(4), 1547-1584.
Black, F. (1986). Noise. Journal of Finance, 41(3), 529-543.
Camerer, C. (1997). Labor supply of New York City cabdrivers: One day at a time. Quarterly Journal of Economics, 112(2), 407-441.
Card, D., Heining, J. et al. (2013). Workplace heterogeneity and the rise of West German wage inequality. Quarterly Journal of Economics, 128(3), 967-1015.
Case, K. E., Shiller, R. J. et al. (2012). What have they been thinking? Home buyer behavior in hot and cold markets. NBER working paper, 18400.
Chetty, R. (2015). Behavioral economics and public policy: A pragmatic perspective. American Economic Review, 105(5), 1-33.
Chetty, R., Friedman, J. N. et al. (2014). Active vs. passive decisions and crowd-out in retirement savings accounts: Evidence from Denmark. Quarterly Journal of Economics, 129(3), 1141-1219.
Clark, J. M. (1918). Economics and modern psychology: I and II. Journal of Political Economy, 26(1), 1-30.
Crawford, V. P. y Meng, J. (2011). New York City cab drivers’ labor supply revisited: Reference-dependent preferences with rational-expectations targets for hours and income. American Economic Review, 101(5), 1912-1932.
De Bondt, W. F. y Thaler, R. H. (1985). Does the stock market overreact? Journal of Finance, 40(3), 793-805.
De Bondt, W. F. y Thaler, R. H. (1987). Further evidence on investor overreaction and stock market seasonality. Journal of Finance, 42(3), 557-581.
DellaVigna, S. y Malmendier, U. (2006). Paying not to go to the gym. American Economic Review, 96(3), 694-719.
Dickens, W. T. y Katz, L. F. (1986). Interindustry wage differences and industry characteristics. NBER working paper, 2014.
Fama, E. F. y French, K. R. (1993). Common risk factors in the returns on stock and bonds. Journal of Financial Economics, 33(1), 3-56.
Farber, H. S. (2015). Why you can’t find a taxi in the rain and other labor supply lessons from cab drivers. Quarterly Journal of Economics, 130(4), 1975-2026.
Fehr, E. y Schmidt, K. M. (1999). A theory of fairness, competition, and cooperation. Quarterly Journal of Economics, 114(3), 817-868.
Fisher, I. (1930). The theory of interest: As determined by impatience to spend income and opportunity to invest it. Nueva York: MacMillan.
Friedman, M. (1953). The methodology of positive economics. En M. Friedman (ed.), Essays in positive economics (pp. 3-43). Chicago: University of Chicago Press.
Fudenberg, D. y Levine, D. K. (2006). A dual self-model of impulse control. Harvard Institute of Economic Research, working paper 2112.
Graham, B. (1973). The intelligent investor. A book of practical counsel. Nueva York: Harper & Row.
Grether, D. M. y Plott, C. R. (1979). Economic theory of choice and the preference reversal phenomenon. American Economic Review, 69(4), 623-638.
Hamermesh, D. S. (2013). Six decades of top economics publishing: Who and how? Journal of Economic Literature, 51(1), 162-172.
Hogarth, R. M. y Reder, M. W. (1986). The behavioral foundations of economic theory. Journal of Business, 59(4), S181-S505.
Hogarth, R. M. y Reder, M. W. (1987). Rational choice: The contrast between economics and psychology. Chicago: University of Chicago Press.
Jensen, M. C. (1968). The performance of mutual funds in the period 1945-1964. Journal of Finance, 23(2), 389-416.
Kahneman, D. y Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-291.
Kaplan, S. N., Klebanov, M. M. et al. (2012). Which CEO characteristics and abilities matter? Journal of Finance, 67(3), 973-1007.
Katona, G. (1951). Psychological analysis of economic behavior. Nueva York: McGraw-Hill.
Katona, G. (1953). Rational behavior and economic behavior. Psychological Review, 60(5), 307-318.
Keynes, J. M. (1936). The general theory of employment, interest, and money. Londres: Macmillan.
Krueger, A. B. y Summers, L. H. (1988). Efficiency wages and the inter-industry wage structure. Econometrica, 56(2), 259-293.
Laibson, D. (1997). Golden eggs and hyperbolic discounting. Quarterly Journal of Economics, 112(2), 443-477.
Lakonishok, J., Shleifer, A. et al. (1994). Contrarian investment, extrapolation, and risk. Journal of Finance, 49(5), 1541-1578.
Lamont, O. A. y Thaler, R. H. (2003a). Anomalies: The law of one price in financial markets. Journal of Economic Perspectives, 17(4), 191-202.
Lamont, O. A. y Thaler, R. H. (2003b). Can the market add and subtract? Mispricing in tech stock carve-outs. Journal of Political Economy, 111(2), 227-268.
Lester, R. A. (1946). Shortcomings of marginal analysis for wage-employment problems. American Economic Review, 36(1), 63-82
Lichtenstein, S. y Slovic, P. (1971). Reversals of preference between bids and choices in gambling decisions. Journal of Experimental Psychology, 89(1), 46-55.
Lichtenstein, S. y Slovic, P. (1973). Response-induced reversals of preference in gambling: An extended replication in Las Vegas. Journal of Experimental Psychology, 101(1), 16-20.
Loewenstein, G. (1992). The fall and rise of psychological explanations in the economics of intertemporal choice. En G. Loewenstein y J. Elster (eds.), Choice over time (pp. 3-34). Nueva York: Russell Sage Foundation.
Lucas, R. E. Jr. (1976). Econometric policy evaluation: A critique. Carnegie-Rochester Conference Series on Public Policy, 1, 19-46.
Machlup, F. (1946). Marginal analysis and empirical research. American Economic Review, 36(4), 519-554.
Madrian, B. C. y Shea, D. F. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. Quarterly Journal of Economics, 116(4), 1149-1187.
Mehra, R. y Prescott, E. C. (1985). The equity premium: A puzzle. Journal of Monetary Economics, 15(2), 145-161.
Mishel, L. y Davis, A. (2015). Top CEOs make 300 times more than typical workers. Economic Policy Institute, Issue Brief 399, [http://www.epi.org/files/2015/top-ceos-make-300-times-more-than-typical-workers.pdf].
Muth, J. F. (1961). Rational expectations and the theory of price movements. Econometrica, 29(3), 315-335.
O’Donoghue, T. y Rabin, M. (1999). Procrastination in preparing for retirement. H. J. Aaron (ed.), Behavioral dimensions of retirement economics (pp. 125-156). Washington DC: Brookings Institution.
Pareto, V. (2014). Manual of political economy: A critical and variorum translation edition. En A. Montesano, A. Zanni et al. (eds.), Economic equilibrium (pp. 173-190). Oxford, UK: Oxford University Press.
Pigou, A. C. (1920). The economics of welfare. [http://oll. libertyfund. org/title/1410].
Piketty, T. (2014). Capital in the twenty-first century. Cambridge, Mass.: Harvard University Press.
Rabin, M. (1993). Incorporating fairness into game theory and economics. American Economic Review, 83(5), 1281-1302.
Rabin, M. (2013). An approach to incorporating psychology into economics. American Economic Review, 103(3), 617-622.
Schelling, T. C. (1984). Self-command in practice, in policy, and in a theory of rational choice. American Economic Review, 74(2), 1-11.
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collection Revista de Economía Institucional
title Economía del comportamiento: pasado, presente y futuro
spellingShingle Economía del comportamiento: pasado, presente y futuro
Thaler, Richard H.
behavioral economics
human behavior
normative models
descriptive models
supposedly irrelevant factors
economía del comportamiento
comportamiento humano
modelos normativos
modelos descriptivos
factores supuestamente irrelevantes
economia do comportamento
comportamento humano
modelos normativos
modelos descritivos
fatores supostamente irrelevantes
title_short Economía del comportamiento: pasado, presente y futuro
title_full Economía del comportamiento: pasado, presente y futuro
title_fullStr Economía del comportamiento: pasado, presente y futuro
title_full_unstemmed Economía del comportamiento: pasado, presente y futuro
title_sort economía del comportamiento: pasado, presente y futuro
title_eng Behavioral economics: Past, present, and future
description La “economía del comportamiento” intenta incorporar ideas de otras ciencias sociales, en especial de la psicología, para enriquecer el modelo estándar. El interés en la psicología del comportamiento humano es un retorno de la economía a sus orígenes. Adam Smith aludió a conceptos clave como la aversión a la pérdida, el exceso de confianza y el autocontrol. La economía del comportamiento encontró resistencia entre economistas que preferían mantener el modelo neoclásico estándar y argumentaban que la psicología se podía ignorar. Este ensayo muestra que esos argumentos han sido rechazados teórica y empíricamente, y que se deber seguir adelante. El nuevo enfoque debería incluir dos tipos de teorías: modelos normativos que caractericen la solución óptima de problemas específicos y modelos descriptivos que capten el comportamiento humano real. Estos últimos incorporarán variables llamadas factores supuestamente irrelevantes, que ayudarán a mejorar el poder explicativo de los modelos económicos.
description_eng “Behavioral economics” attempts to incorporate insights from other social sciences, especially psychology, in order to enrich the standard economic model. The interest in the psychology of human behavior returns economics to its earliest roots. Adam Smith talked about such key concepts as loss aversion, overconfidence, and self-control. Nevertheless, the modern version of behavioral economics introduced in the 1980s met with resistance by some economists, who preferred to retain the standard neo-classical model. They introduced several arguments for why psychology could safely be ignored. In this essay I show that these arguments have been rejected, both theoretically and empirically, so it is time to move on. The new approach should include two different kinds of theories: normative models that characterize the optimal solution to specific problems and descriptive models that capture how humans actually behave. The latter theories will incorporate some variables I call supposedly irrelevant factors, which can improve the explanatory power of economic models.
author Thaler, Richard H.
author_facet Thaler, Richard H.
topic behavioral economics
human behavior
normative models
descriptive models
supposedly irrelevant factors
economía del comportamiento
comportamiento humano
modelos normativos
modelos descriptivos
factores supuestamente irrelevantes
economia do comportamento
comportamento humano
modelos normativos
modelos descritivos
fatores supostamente irrelevantes
topic_facet behavioral economics
human behavior
normative models
descriptive models
supposedly irrelevant factors
economía del comportamiento
comportamiento humano
modelos normativos
modelos descriptivos
factores supuestamente irrelevantes
economia do comportamento
comportamento humano
modelos normativos
modelos descritivos
fatores supostamente irrelevantes
topicspa_str_mv economía del comportamiento
comportamiento humano
modelos normativos
modelos descriptivos
factores supuestamente irrelevantes
economia do comportamento
comportamento humano
modelos normativos
modelos descritivos
fatores supostamente irrelevantes
citationvolume 20
citationissue 38
citationedition Núm. 38 , Año 2018 : Enero-Junio
publisher Universidad Externado de Colombia
ispartofjournal Revista de Economía Institucional
source https://revistas.uexternado.edu.co/index.php/ecoins/article/view/5271
language spa
format Article
rights https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
references Arrow, K. J. (1986). Rationality of self and others in an economic system. Journal of Business, 59(4), S385-S399.
Ashraf, N. C. et al. (2005). Adam Smith, behavioral economist. Journal of Economic Perspectives, 19(3), 131-145.
Atkinson, A. B. et al. (2011). Top incomes in the long run of history. Journal of Economic Literature, 49(1), 3-71.
Barberis, N. y Thaler, R. H. (2003). A survey of behavioral finance. Handbook of the Economics of Finance. Vol. 1, parte B, 1053-1123.
Benartzi, S. y Thaler, R. H. (2013). Behavioral economics and the retirement savings crisis. Science, 339(6124), 1152-1153.
Ben-David, I., Graham, J. R. et al. (2013). Managerial miscalibration. Quarterly Journal of Economics, 128(4), 1547-1584.
Black, F. (1986). Noise. Journal of Finance, 41(3), 529-543.
Camerer, C. (1997). Labor supply of New York City cabdrivers: One day at a time. Quarterly Journal of Economics, 112(2), 407-441.
Card, D., Heining, J. et al. (2013). Workplace heterogeneity and the rise of West German wage inequality. Quarterly Journal of Economics, 128(3), 967-1015.
Case, K. E., Shiller, R. J. et al. (2012). What have they been thinking? Home buyer behavior in hot and cold markets. NBER working paper, 18400.
Chetty, R. (2015). Behavioral economics and public policy: A pragmatic perspective. American Economic Review, 105(5), 1-33.
Chetty, R., Friedman, J. N. et al. (2014). Active vs. passive decisions and crowd-out in retirement savings accounts: Evidence from Denmark. Quarterly Journal of Economics, 129(3), 1141-1219.
Clark, J. M. (1918). Economics and modern psychology: I and II. Journal of Political Economy, 26(1), 1-30.
Crawford, V. P. y Meng, J. (2011). New York City cab drivers’ labor supply revisited: Reference-dependent preferences with rational-expectations targets for hours and income. American Economic Review, 101(5), 1912-1932.
De Bondt, W. F. y Thaler, R. H. (1985). Does the stock market overreact? Journal of Finance, 40(3), 793-805.
De Bondt, W. F. y Thaler, R. H. (1987). Further evidence on investor overreaction and stock market seasonality. Journal of Finance, 42(3), 557-581.
DellaVigna, S. y Malmendier, U. (2006). Paying not to go to the gym. American Economic Review, 96(3), 694-719.
Dickens, W. T. y Katz, L. F. (1986). Interindustry wage differences and industry characteristics. NBER working paper, 2014.
Fama, E. F. y French, K. R. (1993). Common risk factors in the returns on stock and bonds. Journal of Financial Economics, 33(1), 3-56.
Farber, H. S. (2015). Why you can’t find a taxi in the rain and other labor supply lessons from cab drivers. Quarterly Journal of Economics, 130(4), 1975-2026.
Fehr, E. y Schmidt, K. M. (1999). A theory of fairness, competition, and cooperation. Quarterly Journal of Economics, 114(3), 817-868.
Fisher, I. (1930). The theory of interest: As determined by impatience to spend income and opportunity to invest it. Nueva York: MacMillan.
Friedman, M. (1953). The methodology of positive economics. En M. Friedman (ed.), Essays in positive economics (pp. 3-43). Chicago: University of Chicago Press.
Fudenberg, D. y Levine, D. K. (2006). A dual self-model of impulse control. Harvard Institute of Economic Research, working paper 2112.
Graham, B. (1973). The intelligent investor. A book of practical counsel. Nueva York: Harper & Row.
Grether, D. M. y Plott, C. R. (1979). Economic theory of choice and the preference reversal phenomenon. American Economic Review, 69(4), 623-638.
Hamermesh, D. S. (2013). Six decades of top economics publishing: Who and how? Journal of Economic Literature, 51(1), 162-172.
Hogarth, R. M. y Reder, M. W. (1986). The behavioral foundations of economic theory. Journal of Business, 59(4), S181-S505.
Hogarth, R. M. y Reder, M. W. (1987). Rational choice: The contrast between economics and psychology. Chicago: University of Chicago Press.
Jensen, M. C. (1968). The performance of mutual funds in the period 1945-1964. Journal of Finance, 23(2), 389-416.
Kahneman, D. y Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-291.
Kaplan, S. N., Klebanov, M. M. et al. (2012). Which CEO characteristics and abilities matter? Journal of Finance, 67(3), 973-1007.
Katona, G. (1951). Psychological analysis of economic behavior. Nueva York: McGraw-Hill.
Katona, G. (1953). Rational behavior and economic behavior. Psychological Review, 60(5), 307-318.
Keynes, J. M. (1936). The general theory of employment, interest, and money. Londres: Macmillan.
Krueger, A. B. y Summers, L. H. (1988). Efficiency wages and the inter-industry wage structure. Econometrica, 56(2), 259-293.
Laibson, D. (1997). Golden eggs and hyperbolic discounting. Quarterly Journal of Economics, 112(2), 443-477.
Lakonishok, J., Shleifer, A. et al. (1994). Contrarian investment, extrapolation, and risk. Journal of Finance, 49(5), 1541-1578.
Lamont, O. A. y Thaler, R. H. (2003a). Anomalies: The law of one price in financial markets. Journal of Economic Perspectives, 17(4), 191-202.
Lamont, O. A. y Thaler, R. H. (2003b). Can the market add and subtract? Mispricing in tech stock carve-outs. Journal of Political Economy, 111(2), 227-268.
Lester, R. A. (1946). Shortcomings of marginal analysis for wage-employment problems. American Economic Review, 36(1), 63-82
Lichtenstein, S. y Slovic, P. (1971). Reversals of preference between bids and choices in gambling decisions. Journal of Experimental Psychology, 89(1), 46-55.
Lichtenstein, S. y Slovic, P. (1973). Response-induced reversals of preference in gambling: An extended replication in Las Vegas. Journal of Experimental Psychology, 101(1), 16-20.
Loewenstein, G. (1992). The fall and rise of psychological explanations in the economics of intertemporal choice. En G. Loewenstein y J. Elster (eds.), Choice over time (pp. 3-34). Nueva York: Russell Sage Foundation.
Lucas, R. E. Jr. (1976). Econometric policy evaluation: A critique. Carnegie-Rochester Conference Series on Public Policy, 1, 19-46.
Machlup, F. (1946). Marginal analysis and empirical research. American Economic Review, 36(4), 519-554.
Madrian, B. C. y Shea, D. F. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. Quarterly Journal of Economics, 116(4), 1149-1187.
Mehra, R. y Prescott, E. C. (1985). The equity premium: A puzzle. Journal of Monetary Economics, 15(2), 145-161.
Mishel, L. y Davis, A. (2015). Top CEOs make 300 times more than typical workers. Economic Policy Institute, Issue Brief 399, [http://www.epi.org/files/2015/top-ceos-make-300-times-more-than-typical-workers.pdf].
Muth, J. F. (1961). Rational expectations and the theory of price movements. Econometrica, 29(3), 315-335.
O’Donoghue, T. y Rabin, M. (1999). Procrastination in preparing for retirement. H. J. Aaron (ed.), Behavioral dimensions of retirement economics (pp. 125-156). Washington DC: Brookings Institution.
Pareto, V. (2014). Manual of political economy: A critical and variorum translation edition. En A. Montesano, A. Zanni et al. (eds.), Economic equilibrium (pp. 173-190). Oxford, UK: Oxford University Press.
Pigou, A. C. (1920). The economics of welfare. [http://oll. libertyfund. org/title/1410].
Piketty, T. (2014). Capital in the twenty-first century. Cambridge, Mass.: Harvard University Press.
Rabin, M. (1993). Incorporating fairness into game theory and economics. American Economic Review, 83(5), 1281-1302.
Rabin, M. (2013). An approach to incorporating psychology into economics. American Economic Review, 103(3), 617-622.
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