La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
Titulo:

La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
.

Sumario:

Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos... Ver más

Guardado en:

Revista de Derecho Privado

0123-4366

2346-2442

Ríos, Carolina

UNIVERSIDAD EXTERNADO DE COLOMBIA

10.18601/01234366.n39.11

2020-06-29

263

299

Colombia

‘asetización’ de la privacidad;

datos comportamentales;

mercados de datos;

protección de datos personales;

dispositivos inteligentes;

inteligencia artificial;

machine learning;

influencia comportamental

Carolina Ríos - 2020

info:eu-repo/semantics/openAccess

http://purl.org/coar/access_right/c_abf2

id metarevistapublica_uexternado_revistadederechoprivado_20_article_6684
record_format ojs
spelling La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
The Influence on Human Behavior and the “Assetization” of Privacy as Contemporary Issue Concerning the Regulations of Trade on Electronic Devices
Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos fundamentales.
Recent studies and events disclose the instrumentalization of personal data as mean to influence behavior at scale, and the dissemination of a pervasive infra­structure of machine intelligence designed to extract and digitalize human experi­ences towards commercial purposes. This study describes the issue as the assetization of privacy and seeks to expose a legal vacuum concerning behavioral markets and the so-called bundled goods. The document analyzes the subject from the Europe Union and Korea perspectives, and concludes that even most comprehensive legislations require additional legal developments to restrict the impact of computational intel­ligence techniques and behavioral markets upon fundamental legal values.
Ríos, Carolina
“assetization” of privacy;
behavioral data;
personal data protection;
internet of things;
data markets;
artificial intelligence;
machine learning;
influence on behavior
‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
39
Núm. 39 , Año 2020 : Julio-Diciembre
Artículo de revista
Journal article
2020-06-29T10:35:45Z
2020-06-29T10:35:45Z
2020-06-29
application/pdf
application/xml
text/html
Departamento de Derecho Civil
Revista de Derecho Privado
0123-4366
2346-2442
https://revistas.uexternado.edu.co/index.php/derpri/article/view/6684
10.18601/01234366.n39.11
https://doi.org/10.18601/01234366.n39.11
spa
https://creativecommons.org/licenses/by-nc-sa/4.0/
Carolina Ríos - 2020
263
299
Anderson, D., A question of trust, London, Crown Press, 2015.
Aaronson, S. & Leblond, P., “Another digital divide: the rise of data realm and its implications for the wto”, Journal of International Economic Law, University of Oxford, n.º 21, 2018, 245.
Bond, R. et al., “A 61-million-person experiment in social influence and political mobilization”, Nature, n.º 7415, 2012, 295-98;
Chander, A. & LeUyen, P., “Data Nationalism”, Emory Law Journal, n.º 64, 2015, 677.
Cleverland, S., “Human Rights Sanctions and International Trade: A Theory of Compatibility”, Journal of International Economic Law, University of Oxford, 2002, 133.
Constantiou, I. y Kallinikos, J., “New games, new rules: big data and the changing context of strategy”, Journal of Information Technology, n.º 30, 2010, 44-57.
Covert, D., “Radicalization and the Internet” [en línea], monografía, 2018, Univer¬sity of Akron, disponible en [https://ideaexchange.uakron.edu/honors_research_ projects/802/] [consultado el 13 de enero de 2020].
Fleuter, S., “The role of digital products under the wto: a new framework for gatt and gats classification”, Chicago Journal of International Law, n.º 17, 2016, 153.
Gao, H., “Google’s china problem. A case study on trade, technology and human rights under the gats”, n.º 6 Asian Journal of wto and International Health Law and Policy, 2011, 349.
Gao, H., “Digital trade? The contrasting approaches of China and US to digital trade”, n.º 21, Journal of International Economic Law, University of Oxford, 2018, 297.
Golbeck, J. & Robles, C., “Predicting personality with social media”, ieee Third In-ternational Conference on Social Computing, 2011, 149-156.
Harris, R. & Moon, G., “gatt article xx and human rights: what do we know from the first 20 years”, Melbourne Journal of International Law, n.º 16, 2015.
Kelly, K. The inevitable, New Your, Viking Press, 2016.
Kenneth, L. et al. (2016), T-commerce. Business, Technology and Society, 3.a ed., United Kingdom, Pearson.
Kenney, M. & Zysman, J., “The rise of the platform economy”, Issues In Science and Technology, 2016, 61.
Leaf, G. & Park, W., “South Korea’s Innovation in Data Privacy Principles. Asia Comparisons”, Computer Law and Security Review, vol. 30, n.º 5, 2014, 492-505.
Lessig, L., Code and other laws in the cyberspace, New York, Basic Books, 1999.
Lessig, L., Code version 2.0, New York, Basic Books, 2006.
Lyons, E. et al., “Behavioral change techniques implemented in electronic lifestyle activity monitors: a systematic content analysis”, Journal of Medical Internet Research, n.º 8, 2014.
Majid, S., “Message factors that favorably drive consumers’ attitudes and behavio¬ral intentions toward social networking and media platforms”, University of Ply¬mouth Journal, 2019.
Markou, C., “Ex machina lex, the limits of legal computability”, Center for Busi-ness Research, University of Cambridge, Faculty of Law, 9, 2019, disponible en [https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3407856] [consultado el 10 de enero de 2020].
Matoo, A. & Meltzer, J., “International Data Flows and Privacy: The conflict and Its Resolution”, Journal of International Economic Law, University of Oxford, 2018, 769.
McDonald, D. & Streratfeild, C., “Personal Data Privacy and the wto”, Houston Journal of International Law, n.º 35, 2014, 625 McLachlan, C., The Principle of Systemic Integration and Article 31(3)(c) of the Vienna Convention, International and Comparative Law Quarterly, Cambridge University, 2008, 280.
Quercia, D., “Our twitter profiles, our selves; predicting personality with twitter”, ieee Third International Conference on Social Computing, 2011, 180-85
Schultz & Ball, “Trade as a Weapon? The wto and Human Rights-Based Measu-res”, Deakin Law Review, n.° 12, 2007, 42.
Schwab, K., The fourth industrial revolution, United States of America, Crown Bu¬siness, 2017.
Sen, N., “Understanding the Role of the wto in International Data Flows: Taking the Liberalization of the Regulatory Autonomy Path?”, Journal of International Eco¬nomic Law, University of Oxford, n.º 21, 2018, 332.
Tapscott, D. et al., Blockchain revolution, New York, Portfolio Penguin, 2016.
Tauscher, C., “Understanding Platform Business Models: A mixed Methods Study of Marketplaces”, n.º 36, Elsevier, 2018.
Vander Marel, E., “Disentangling the flows of data: Inside or outside the multina¬tional company?”, Ecipe Occasional Papers, n.º 7, 2015.
Williams, J., Stand out of light, freedom and resistance in the attention economy, United Kingdom, Cambridge University Press, 2018.
Wu, T., (2017), The attention merchants. The epic scramble to get inside our heads, New York, Vintage Books.
Wunsch, V., The wto, the internet and trade in digital products, ec-us perspectives, United States, Oxford University Press, 2006.
Yoon, J., “South Korea data localization shaped by conflict”, 2, 2018, The Henry M. Jackson School of International Studies, disponible en [https://jsis.washington. edu/news/south-korean-data-localization-shaped-conflict/] [consultado el 15 de septiembre de 2019].
Zuboff, S., (2019), The age of surveillance capitalism. The fight for a human future at the new frontier of power, London, Profile Books.
https://revistas.uexternado.edu.co/index.php/derpri/article/download/6684/9015
https://revistas.uexternado.edu.co/index.php/derpri/article/download/6684/9390
https://revistas.uexternado.edu.co/index.php/derpri/article/download/6684/9406
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collection Revista de Derecho Privado
title La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
spellingShingle La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
Ríos, Carolina
“assetization” of privacy;
behavioral data;
personal data protection;
internet of things;
data markets;
artificial intelligence;
machine learning;
influence on behavior
‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
title_short La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_full La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_fullStr La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_full_unstemmed La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_sort la influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_eng The Influence on Human Behavior and the “Assetization” of Privacy as Contemporary Issue Concerning the Regulations of Trade on Electronic Devices
description Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos fundamentales.
description_eng Recent studies and events disclose the instrumentalization of personal data as mean to influence behavior at scale, and the dissemination of a pervasive infra­structure of machine intelligence designed to extract and digitalize human experi­ences towards commercial purposes. This study describes the issue as the assetization of privacy and seeks to expose a legal vacuum concerning behavioral markets and the so-called bundled goods. The document analyzes the subject from the Europe Union and Korea perspectives, and concludes that even most comprehensive legislations require additional legal developments to restrict the impact of computational intel­ligence techniques and behavioral markets upon fundamental legal values.
author Ríos, Carolina
author_facet Ríos, Carolina
topic “assetization” of privacy;
behavioral data;
personal data protection;
internet of things;
data markets;
artificial intelligence;
machine learning;
influence on behavior
‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
topic_facet “assetization” of privacy;
behavioral data;
personal data protection;
internet of things;
data markets;
artificial intelligence;
machine learning;
influence on behavior
‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
topicspa_str_mv ‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
citationissue 39
citationedition Núm. 39 , Año 2020 : Julio-Diciembre
publisher Departamento de Derecho Civil
ispartofjournal Revista de Derecho Privado
source https://revistas.uexternado.edu.co/index.php/derpri/article/view/6684
language spa
format Article
rights https://creativecommons.org/licenses/by-nc-sa/4.0/
Carolina Ríos - 2020
info:eu-repo/semantics/openAccess
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references Anderson, D., A question of trust, London, Crown Press, 2015.
Aaronson, S. & Leblond, P., “Another digital divide: the rise of data realm and its implications for the wto”, Journal of International Economic Law, University of Oxford, n.º 21, 2018, 245.
Bond, R. et al., “A 61-million-person experiment in social influence and political mobilization”, Nature, n.º 7415, 2012, 295-98;
Chander, A. & LeUyen, P., “Data Nationalism”, Emory Law Journal, n.º 64, 2015, 677.
Cleverland, S., “Human Rights Sanctions and International Trade: A Theory of Compatibility”, Journal of International Economic Law, University of Oxford, 2002, 133.
Constantiou, I. y Kallinikos, J., “New games, new rules: big data and the changing context of strategy”, Journal of Information Technology, n.º 30, 2010, 44-57.
Covert, D., “Radicalization and the Internet” [en línea], monografía, 2018, Univer¬sity of Akron, disponible en [https://ideaexchange.uakron.edu/honors_research_ projects/802/] [consultado el 13 de enero de 2020].
Fleuter, S., “The role of digital products under the wto: a new framework for gatt and gats classification”, Chicago Journal of International Law, n.º 17, 2016, 153.
Gao, H., “Google’s china problem. A case study on trade, technology and human rights under the gats”, n.º 6 Asian Journal of wto and International Health Law and Policy, 2011, 349.
Gao, H., “Digital trade? The contrasting approaches of China and US to digital trade”, n.º 21, Journal of International Economic Law, University of Oxford, 2018, 297.
Golbeck, J. & Robles, C., “Predicting personality with social media”, ieee Third In-ternational Conference on Social Computing, 2011, 149-156.
Harris, R. & Moon, G., “gatt article xx and human rights: what do we know from the first 20 years”, Melbourne Journal of International Law, n.º 16, 2015.
Kelly, K. The inevitable, New Your, Viking Press, 2016.
Kenneth, L. et al. (2016), T-commerce. Business, Technology and Society, 3.a ed., United Kingdom, Pearson.
Kenney, M. & Zysman, J., “The rise of the platform economy”, Issues In Science and Technology, 2016, 61.
Leaf, G. & Park, W., “South Korea’s Innovation in Data Privacy Principles. Asia Comparisons”, Computer Law and Security Review, vol. 30, n.º 5, 2014, 492-505.
Lessig, L., Code and other laws in the cyberspace, New York, Basic Books, 1999.
Lessig, L., Code version 2.0, New York, Basic Books, 2006.
Lyons, E. et al., “Behavioral change techniques implemented in electronic lifestyle activity monitors: a systematic content analysis”, Journal of Medical Internet Research, n.º 8, 2014.
Majid, S., “Message factors that favorably drive consumers’ attitudes and behavio¬ral intentions toward social networking and media platforms”, University of Ply¬mouth Journal, 2019.
Markou, C., “Ex machina lex, the limits of legal computability”, Center for Busi-ness Research, University of Cambridge, Faculty of Law, 9, 2019, disponible en [https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3407856] [consultado el 10 de enero de 2020].
Matoo, A. & Meltzer, J., “International Data Flows and Privacy: The conflict and Its Resolution”, Journal of International Economic Law, University of Oxford, 2018, 769.
McDonald, D. & Streratfeild, C., “Personal Data Privacy and the wto”, Houston Journal of International Law, n.º 35, 2014, 625 McLachlan, C., The Principle of Systemic Integration and Article 31(3)(c) of the Vienna Convention, International and Comparative Law Quarterly, Cambridge University, 2008, 280.
Quercia, D., “Our twitter profiles, our selves; predicting personality with twitter”, ieee Third International Conference on Social Computing, 2011, 180-85
Schultz & Ball, “Trade as a Weapon? The wto and Human Rights-Based Measu-res”, Deakin Law Review, n.° 12, 2007, 42.
Schwab, K., The fourth industrial revolution, United States of America, Crown Bu¬siness, 2017.
Sen, N., “Understanding the Role of the wto in International Data Flows: Taking the Liberalization of the Regulatory Autonomy Path?”, Journal of International Eco¬nomic Law, University of Oxford, n.º 21, 2018, 332.
Tapscott, D. et al., Blockchain revolution, New York, Portfolio Penguin, 2016.
Tauscher, C., “Understanding Platform Business Models: A mixed Methods Study of Marketplaces”, n.º 36, Elsevier, 2018.
Vander Marel, E., “Disentangling the flows of data: Inside or outside the multina¬tional company?”, Ecipe Occasional Papers, n.º 7, 2015.
Williams, J., Stand out of light, freedom and resistance in the attention economy, United Kingdom, Cambridge University Press, 2018.
Wu, T., (2017), The attention merchants. The epic scramble to get inside our heads, New York, Vintage Books.
Wunsch, V., The wto, the internet and trade in digital products, ec-us perspectives, United States, Oxford University Press, 2006.
Yoon, J., “South Korea data localization shaped by conflict”, 2, 2018, The Henry M. Jackson School of International Studies, disponible en [https://jsis.washington. edu/news/south-korean-data-localization-shaped-conflict/] [consultado el 15 de septiembre de 2019].
Zuboff, S., (2019), The age of surveillance capitalism. The fight for a human future at the new frontier of power, London, Profile Books.
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