Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse
.
En este estudio se analizará un breve texto del chef peruano Gastón Acurio, líder del llamado boom gastronómico peruano, para explicar cómo desarrolla una estrategia discursiva destinada a generar resistencia a los cambios tecnológicos especialmente en el campo de los alimentos transgénicos. Este análisis se hace necesario dado que las redes sociales digitales se han convertido en espacios muy influyentes para la formación de opinión. Al mismo tiempo Acurio no solo es un empresario influyente, sino también uno de esos nuevos personajes mediáticos que llamamos “influencers” y que tienen miles de seguidores.Su texto forma parte de una campaña contra el uso de organismos genéticamente modificados —OGM— en Perú. La estrategia textual de Acurio... Ver más
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Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse Lakatos, I. (1978). The Methodology of Scientific Research Programmes. Cambridge, England: Cambridge University Press. https://doi.org/10.1017/CBO9780511621123 Brecher, J. (2015). A Strategic Proposal to Stop Climate Change. Labor Forum, 24(2), 18-24. https://doi.org/10.1177/1095796015579086 Bruner, J. (1991). The Narrative Construction of Reality. Critical Inquiry, 18(1), 1-21. https://doi.org/10.1086/448619 Cook, J. (2019). America Misled: How the fossil fuel industry deliberately misled Americans about climate change. Fairfax, USA: George Mason University. Dargent, E. and Urteaga, M. (2019). The Power of the Seed: Timing, Quick Structural Change, and Genetically Modified Crop Regulations in the Andes. Comparative Politics, 51(4), 539 561. https://doi.org/10.5129/001041519X15647434970108 Guerrero, D. (2018). The Limits of Capitalist Solutions to the Climate Crisis. In Vishwas, S. (Ed.), Climate Crisis, The: South African and Global Democratic Eco-Socialist Alternatives (pp. 29-46). Johannesburg, South African: Wits University Press. https://doi.org/10.18772/22018020541.7 Gupta, R. and Musunuru, K. (2014). Expanding the genetic editing tool kit: ZFNs, TALENs, and CRISPR-Cas9. The Journal of Clinic Investigation, 124(10), 4154-4161. https://doi.org/10.1172/JCI72992 Hsu, P.D., Lander, E.S. and Zhang, F. (2014). Development and applications of CRISPRCas9 for genome engineering. Cell, 157(6), 1262-1278. https://doi.org/10.1016/j.cell.2014.05.010 Jamieson, K.H. (2017). The role of language in expressing the life sciences in a polarized age. Politics and the Life Sciences, 36(1), 47-53. https://doi.org/10.1017/pls.2017.8 Klümper, W. and Qaim, M. (2014). A Meta-Analysis of the Impacts of Genetically Modified Crops. PLoS ONE, 9(11), e111629. https://doi.org/10.1371/journal.pone.0111629 Komor, A.C., Badran, A.H. and Liu, D.R. (2017). CRISPR-Based Technologies for the Manipulation of Eukaryotic Genomes. Cell, 168(1-2), 20-36. https://doi.org/10.1016/j.cell.2016.10.044 Krebs, J.E., Goldstein, E.S. and Kilpatrick, S.T. (2014). Lewin's Genes XI. Burlington, USA: Jones & Bartlett Learning. Labov, W. (1982). Speech Actions and Reactions in Personal Narrative. In Tannen, D. (Ed.), Analyzing Discourse: Text and Talk. Washington, USA: Georgetown University Press. Lander, E.S. (2016). The Heroes of CRISPR. Cell, 164(1-2), 18-28. https://doi.org/10.1016/j.cell.2015.12.041 https://creativecommons.org/licenses/by-nc-sa/4.0/ Ormond, K.E. et al. (2017). Human Germline Genome Editing. The American Journal of Genetics, 101(2), 167-176. https://doi.org/10.1016/j.ajhg.2017.06.012 Saik, R. (2019). Food 5.0. Austin, USA: Lioncrest Publishing. Solli, A., Bach, F. and Akerman, B. (2014). Learning to argue as a biotechnologist: Disprivileging opposition to genetically modified food. Cultural Studies of Science Education, 9(1), 1-23. https://doi.org/10.1007/s11422-013-9528-1 Sweeny, S. (2015). Green Capitalism Won't Work. New Labor Forum, 24(2), 12-17. https://doi.org/10.1177/1095796015579693 Taxler, G. (2006). The GMO experience in North and South America. International Journal of Technology and Globalisation, 2(1/2), 46-64. https://doi.org/10.1504/IJTG.2006.009126 Westropp, H.W. (1880). Notes on Fetichism. The Journal of the Anthropological Institute of Great Britain and Ireland, 9, 304-311. https://doi.org/10.2307/2841919 info:eu-repo/semantics/article http://purl.org/coar/resource_type/c_6501 info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text Bourdieu, P. (1989). Social Space and Symbolic Power. Sociological Theory, 7(1), 14-25. https://doi.org/10.2307/202060 Español https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/650 Artículo de revista En este estudio se analizará un breve texto del chef peruano Gastón Acurio, líder del llamado boom gastronómico peruano, para explicar cómo desarrolla una estrategia discursiva destinada a generar resistencia a los cambios tecnológicos especialmente en el campo de los alimentos transgénicos. Este análisis se hace necesario dado que las redes sociales digitales se han convertido en espacios muy influyentes para la formación de opinión. Al mismo tiempo Acurio no solo es un empresario influyente, sino también uno de esos nuevos personajes mediáticos que llamamos “influencers” y que tienen miles de seguidores.Su texto forma parte de una campaña contra el uso de organismos genéticamente modificados —OGM— en Perú. La estrategia textual de Acurio fue crear un personaje de ficción; un pequeño agricultor que vive en un mundo pobre, pero bucólico, alejado de las necesidades codiciosas de la ciudad, feliz con su modesta vida y sin necesidad de riquezas. Salas, Daniel información y comunicación gricultura narración nálisis crítico del discurso responsabilidad social empresarial ética 2 Núm. 2 , Año 2020 : julio-diciembre 7 Publication application/pdf text/html Sabaneta: Fundación Universitaria Ceipa, 2014- Revista Perspectiva Empresarial ritical discourse analysis Journal article This study will analyze a brief text by Peruvian chef Gastón Acurio, leader of the so-called Peruvian gastronomic boom, in order to explain how he develops a discursive strategy aimed at generating resistance to technological changes, especially in the field of transgenic foods. This analysis becomes necessary given that digital social networks have become very influential spaces for the formation of opinion. At the same time, Gastón Acurio is not only an influential businessperson but also one of those new media characters that we call “influencers” and that have thousands of followers.His text is part of a campaign against the use of genetically modified organisms —GMOs— in Peru. Acurio’s textual strategy was creating a fictional character; a small farmer living in a poor but bucolic world, far away from the greedy needs of the city, happy with his modestlife, and in no need for riches. Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse Information and communication agriculture torytelling ethics corporate social responsibility https://doi.org/10.16967/23898186.650 2020-12-01T00:00:00Z https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/650/922 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/650/915 2020-12-01T00:00:00Z 24 35 2389-8186 10.16967/23898186.650 2020-12-01 2389-8194 |
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CEIPA BUSINESS SCHOOL |
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Colombia |
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Revista Perspectiva Empresarial |
title |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse |
spellingShingle |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse Salas, Daniel información y comunicación gricultura narración nálisis crítico del discurso responsabilidad social empresarial ética ritical discourse analysis Information and communication agriculture torytelling ethics corporate social responsibility |
title_short |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse |
title_full |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse |
title_fullStr |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse |
title_full_unstemmed |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse |
title_sort |
analysis of “the small farmer” by gastón acurio: a case of poverty romance in organic discourse |
title_eng |
Analysis of “The Small Farmer” by Gastón Acurio: A case of poverty romance in organic discourse |
description |
En este estudio se analizará un breve texto del chef peruano Gastón Acurio, líder del llamado boom gastronómico peruano, para explicar cómo desarrolla una estrategia discursiva destinada a generar resistencia a los cambios tecnológicos especialmente en el campo de los alimentos transgénicos. Este análisis se hace necesario dado que las redes sociales digitales se han convertido en espacios muy influyentes para la formación de opinión. Al mismo tiempo Acurio no solo es un empresario influyente, sino también uno de esos nuevos personajes mediáticos que llamamos “influencers” y que tienen miles de seguidores.Su texto forma parte de una campaña contra el uso de organismos genéticamente modificados —OGM— en Perú. La estrategia textual de Acurio fue crear un personaje de ficción; un pequeño agricultor que vive en un mundo pobre, pero bucólico, alejado de las necesidades codiciosas de la ciudad, feliz con su modesta vida y sin necesidad de riquezas.
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description_eng |
This study will analyze a brief text by Peruvian chef Gastón Acurio, leader of the so-called Peruvian gastronomic boom, in order to explain how he develops a discursive strategy aimed at generating resistance to technological changes, especially in the field of transgenic foods. This analysis becomes necessary given that digital social networks have become very influential spaces for the formation of opinion. At the same time, Gastón Acurio is not only an influential businessperson but also one of those new media characters that we call “influencers” and that have thousands of followers.His text is part of a campaign against the use of genetically modified organisms —GMOs— in Peru. Acurio’s textual strategy was creating a fictional character; a small farmer living in a poor but bucolic world, far away from the greedy needs of the city, happy with his modestlife, and in no need for riches.
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author |
Salas, Daniel |
author_facet |
Salas, Daniel |
topicspa_str_mv |
información y comunicación gricultura narración nálisis crítico del discurso responsabilidad social empresarial ética |
topic |
información y comunicación gricultura narración nálisis crítico del discurso responsabilidad social empresarial ética ritical discourse analysis Information and communication agriculture torytelling ethics corporate social responsibility |
topic_facet |
información y comunicación gricultura narración nálisis crítico del discurso responsabilidad social empresarial ética ritical discourse analysis Information and communication agriculture torytelling ethics corporate social responsibility |
citationvolume |
7 |
citationissue |
2 |
citationedition |
Núm. 2 , Año 2020 : julio-diciembre |
publisher |
Sabaneta: Fundación Universitaria Ceipa, 2014- |
ispartofjournal |
Revista Perspectiva Empresarial |
source |
https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/650 |
language |
Español |
format |
Article |
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https://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
references |
Lakatos, I. (1978). The Methodology of Scientific Research Programmes. Cambridge, England: Cambridge University Press. https://doi.org/10.1017/CBO9780511621123 Brecher, J. (2015). A Strategic Proposal to Stop Climate Change. Labor Forum, 24(2), 18-24. https://doi.org/10.1177/1095796015579086 Bruner, J. (1991). The Narrative Construction of Reality. Critical Inquiry, 18(1), 1-21. https://doi.org/10.1086/448619 Cook, J. (2019). America Misled: How the fossil fuel industry deliberately misled Americans about climate change. Fairfax, USA: George Mason University. Dargent, E. and Urteaga, M. (2019). The Power of the Seed: Timing, Quick Structural Change, and Genetically Modified Crop Regulations in the Andes. Comparative Politics, 51(4), 539 561. https://doi.org/10.5129/001041519X15647434970108 Guerrero, D. (2018). The Limits of Capitalist Solutions to the Climate Crisis. In Vishwas, S. (Ed.), Climate Crisis, The: South African and Global Democratic Eco-Socialist Alternatives (pp. 29-46). Johannesburg, South African: Wits University Press. https://doi.org/10.18772/22018020541.7 Gupta, R. and Musunuru, K. (2014). Expanding the genetic editing tool kit: ZFNs, TALENs, and CRISPR-Cas9. The Journal of Clinic Investigation, 124(10), 4154-4161. https://doi.org/10.1172/JCI72992 Hsu, P.D., Lander, E.S. and Zhang, F. (2014). Development and applications of CRISPRCas9 for genome engineering. Cell, 157(6), 1262-1278. https://doi.org/10.1016/j.cell.2014.05.010 Jamieson, K.H. (2017). The role of language in expressing the life sciences in a polarized age. Politics and the Life Sciences, 36(1), 47-53. https://doi.org/10.1017/pls.2017.8 Klümper, W. and Qaim, M. (2014). A Meta-Analysis of the Impacts of Genetically Modified Crops. PLoS ONE, 9(11), e111629. https://doi.org/10.1371/journal.pone.0111629 Komor, A.C., Badran, A.H. and Liu, D.R. (2017). CRISPR-Based Technologies for the Manipulation of Eukaryotic Genomes. Cell, 168(1-2), 20-36. https://doi.org/10.1016/j.cell.2016.10.044 Krebs, J.E., Goldstein, E.S. and Kilpatrick, S.T. (2014). Lewin's Genes XI. Burlington, USA: Jones & Bartlett Learning. Labov, W. (1982). Speech Actions and Reactions in Personal Narrative. In Tannen, D. (Ed.), Analyzing Discourse: Text and Talk. Washington, USA: Georgetown University Press. Lander, E.S. (2016). The Heroes of CRISPR. Cell, 164(1-2), 18-28. https://doi.org/10.1016/j.cell.2015.12.041 Ormond, K.E. et al. (2017). Human Germline Genome Editing. The American Journal of Genetics, 101(2), 167-176. https://doi.org/10.1016/j.ajhg.2017.06.012 Saik, R. (2019). Food 5.0. Austin, USA: Lioncrest Publishing. Solli, A., Bach, F. and Akerman, B. (2014). Learning to argue as a biotechnologist: Disprivileging opposition to genetically modified food. Cultural Studies of Science Education, 9(1), 1-23. https://doi.org/10.1007/s11422-013-9528-1 Sweeny, S. (2015). Green Capitalism Won't Work. New Labor Forum, 24(2), 12-17. https://doi.org/10.1177/1095796015579693 Taxler, G. (2006). The GMO experience in North and South America. International Journal of Technology and Globalisation, 2(1/2), 46-64. https://doi.org/10.1504/IJTG.2006.009126 Westropp, H.W. (1880). Notes on Fetichism. The Journal of the Anthropological Institute of Great Britain and Ireland, 9, 304-311. https://doi.org/10.2307/2841919 Bourdieu, P. (1989). Social Space and Symbolic Power. Sociological Theory, 7(1), 14-25. https://doi.org/10.2307/202060 |
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