La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
Titulo:

La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
.

Sumario:

Asistimos a un creciente interés académico en el estudio de los eventos. Sin embargo esos estudios se centran principalmente en el análisis de eventos deportivos o culturales y en menor medida en eventos religiosos, a pesar de su potencial de estudio para la gestión y la investigación. Con el presente trabajo buscamos mejorar el conocimiento de los eventos y profundizar en las particularidades de la gestión de voluntarios,  stakeholder clave en megaeventos religiosos. Para ello utilizamos una doble metodología cualitativa: entrevistas en profundidad con gestores, combinadas con dinámicas de grupo con voluntarios; todos ellos stakeholders de la XXIV Jornada Mundial de la Juventud celebrada en Madrid. Los resultados obtenidos ilu... Ver más

Guardado en:

Revista Perspectiva Empresarial

2389-8186

2389-8194

Floristán, Elena

Servera, David

G.Gallarza, Martina

Fayos, Teresa

CEIPA BUSINESS SCHOOL

10.16967/23898186.222

6

2019-06-03

41

60

Colombia

megaevento, evento, stakeholder, voluntários, qualitativo.

megaevento, evento, stakeholder, voluntarios, cualitativo.

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Revista Perspectiva Empresarial - 2019

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spelling La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
Kasimati, E. (2003). Economics aspects and the summer Olympics: A review of related research. The International Journal of Tourism Research, 5 (6), 433-444. https://doi.org/10.1002/jtr.449
Revuelta, R. (2006). Turismo y eventos deportivos: los Juegos Olímpicos de invierno. Oppidum, 2, 399- 428.
Podoshen, J.S. and Hunt, J.M. (2011). Equity restoration, the Holocaust and tourism of sacred sites. Tourism Management, 32 (6), 1332-1342. https://doi.org/10.1016/j.tourman.2011.01.007
Park, H.Y. (2010). Heritage Tourism: Emotional Journeys into Nationhood. Annals of Tourism Research, 37 (1), 116-135. https://doi.org/10.1016/j.annals.2009.08.001
Muñiz, N., Cervantes, M. y Abad, J. (2003). Análisis de marketing de ciudades a partir de un sistema de indicadores urbanos. Aplicación a la caracterización de ciudades españolas. En XV Encuentro de Profesores Universitarios de Marketing, Córdoba, Argentina.
Mota, R. y Vidal, F. (2003). Solidaridad y morfología de los voluntarios madrileños: informe de investigación. Madrid, España: Comunidad de Madrid.
Monga, M. (2006). Measuring motivation to volunteer for special events. Event Management, 10 (1), 47-61. https://doi.org/10.3727/152599506779364633
Maure, G. (2007). Definiciones y tendencias del turismo de eventos. Contribuciones a la Economía, 82. Recuperado de http://www.eumed.net/ce/2007b/gma.htm.
Marris, T. (1987). The role and impact of mega-events and attractions on regional and national tourism development. Resolutions 37th congress of the AIEST, Calgary. Revue de Turisme, 42 (4), 3-12. https://doi.org/10.1108/eb057975
Lo, A.S. and Lee, C.Y.S. (2011). Motivations and perceived value of volunteer tourists from Hong Kong. Tourism Management, 32 (2), 326-334. https://doi.org/10.1016/j.tourman.2010.03.002
Lee, T.J., Riley, M. and Hampton, M.P. (2010). Conflict and Progress: Tourism Development in Korea. Annals of Tourism Research, 37 (2), 355-376. https://doi.org/10.1016/j.annals.2009.10.001
Lee, C. and Taylor, T. (2005). Critical reflections on the economic impact assessment of a mega-event: The case of 2002 FIFA World Cup. Tourism Management, 26, 595-603. https://doi.org/10.1016/j.tourman.2004.03.002
Jago, L.K. and Shaw, R. (1999). Consumer perceptions of special events: A multi -stimulus validation. Journal of travel and Tourism Marketing, 8 (4), 1-24. https://doi.org/10.1300/J073v08n04_01
Rogge, J. (2004). Global viewing of Athens 2004 Olympic Games breaks records. En International Sports Television Convention, Monaco, France.
Jafari, J. (2000). Enciclopedia del turismo. Madrid, España: Editorial Síntesis.
Jackowski, A. and Smith, V. (1992). Polish pilgrim-tourists. Annals of Tourism Research, 19 (1), 92-106. https://doi.org/10.1016/0160-7383(92)90109-3
Hunter, W.C. (2011). Rukai indigenous tourism: Representations, cultural identity and Q method. Tourism Management, 32 (2), 335-348. https://doi.org/10.1016/j.tourman.2010.03.003
Hojman, D.E. and Hiscock, J. (2010). Interpreting suboptimal business outcomes in light of the Coase Theorem: Lessons from Sidmouth International Festival. Tourism Management, 31 (2), 240-249. https://doi.org/10.1016/j.tourman.2009.03.003
Hankinson, P. (2001). Brand Orientation in the Charity Sector: A Framework for Discussion and Research. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (3), 231-242. https://doi.org/10.1002/nvsm.149
Handy, F. et al. (2000). Public perception of "who is a volunteer": An examination of the net-cost approach from a cross-cultural perspective. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 11 (1), 45-65. https://doi.org/10.1023/A:1008903032393
Gummesson, E. (2005). Marketing de relacionamento total: gerenciamento de marketing, estratégia de relacionamento e abordagens de CRM para a economia de rede. Porto Alegre, Brasil: Bookman.
Gummesson, E. (2000). Qualitative methods in management research. Thousand Oaks, USA: SAGE Publications.
Graham, S., Goldblatt, J. and Delby, I. (1995). The ultimate guide to Sport Event Management and Marketing. Chicago, USA: Irwin.
Goldblatt, J. (1997). Special events: Best practices in modern event management. New York, USA: Van Nostrand Reinhold.
Goeldner, R.C., Ritchie, J.R.B. and Mcintosh, W.R. (2000). Tourism. Principles, Practices, Philosophies. New York, USA: Wiley.
Ritchie, J.R.B. (1984). Assessing the impact of hallmark events: Conceptual and research segues. Journal of Travel Research, 23 (1), 2-11. https://doi.org/10.1177/004728758402300101
Saleh, F. and Wood, C. (1998). Motives of volunteers in multicultural events: The case of Saskatoon Folkfest. Festival Management and Event Tourism, 5 (1-2), 59-70. https://doi.org/10.3727/106527098792186739
Getz, D. (2008). Event tourism: Definition, evolution and research. Progress in Tourism Management, 29 (3), 403-428. https://doi.org/10.1016/j.tourman.2007.07.017
Vidal, P. y Villa, A. (2007). Las personas en las organizaciones del Tercer Sector. Tercera Época, 40, 10-13.
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Journal of Nonprofit and Voluntary Sector Marketing, 8 (3), 267-285.
Wymer, W. (2003). Differentiating Literacy volunteers: A segmentation analysis of target marketing.International https://doi.org/10.1002/nvsm.217
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Artículo de revista
Allen, J. et al. (2002). Festival and special event management. New Jersey, USA: John Wiley & Sons.
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Revista Perspectiva Empresarial
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Barajas, Á., Salgado, J. y Sánchez, P. (2012). Problemática de los estudios de impacto económico de eventos deportivos. Estudios de Economía Aplicada, 30 (2), 441-461.
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megaevento, evento, stakeholder, voluntários, qualitativo.
megaevento, evento, stakeholder, voluntarios, cualitativo.
Floristán, Elena
Servera, David
G.Gallarza, Martina
Fayos, Teresa
Asistimos a un creciente interés académico en el estudio de los eventos. Sin embargo esos estudios se centran principalmente en el análisis de eventos deportivos o culturales y en menor medida en eventos religiosos, a pesar de su potencial de estudio para la gestión y la investigación. Con el presente trabajo buscamos mejorar el conocimiento de los eventos y profundizar en las particularidades de la gestión de voluntarios,  stakeholder clave en megaeventos religiosos. Para ello utilizamos una doble metodología cualitativa: entrevistas en profundidad con gestores, combinadas con dinámicas de grupo con voluntarios; todos ellos stakeholders de la XXIV Jornada Mundial de la Juventud celebrada en Madrid. Los resultados obtenidos ilustran la complejidad del proceso de captación, formación y organización de los voluntarios; al tiempo que permiten conocer mejor las motivaciones, intereses y características de los voluntarios de este tipo de eventos.
Arcodia, C. and Whitford, M. (2007). Festival Attendance & the Development of Social Capital. Journal of Convention & Event Tourism, 8 (2), 1-18. https://doi.org/10.1300/J452v08n02_01
Español
Bowdin, G., Mcdonnell, A. and O'Toole, W. (2001). Events Management. New York, USA: Routledge.
Dolnicar, S. and Randle, M. (2004). What Moves Which Volunteers to Donate Their Time? An Investigation of Psychographic Heterogeneity among Volunteers in Australia. En Conference Proceedings of the Australian and New Zealand Marketing Academy, Wellington, New Zealand.
Getz, D. (2000). Festivals and special events: Life cycle and saturation issues. En Garter, W. and Lime, D. (Ed.), Trends in outdoor recreation leisure and tourism (pp. 175-185). Wallingford, United Kingdom: CABI. https://doi.org/10.1079/9780851994031.0175
Getz, D. (1997). Event Management and Event Tourism. New York, USA: Cognizant Communication Corporation.
Getz, D. (1991). Festivals, Special Events and Tourism. New York, USA: Van Nostrand Reinhold.
Gallarza, M.G. et al. (2016). Volunteering for special events: Comparison between expected and perceived values. Innovar, 26 (59), 47-60. https://doi.org/10.15446/innovar.v26n59.54322
Gallarza, M.G. et al. (2010). La dimensionalidad de valor en la experiencia de voluntario en un mega- evento turístico. Revista Europea de Dirección y Economía de la Empresa, 19 (4), 149-170.
Gallarza, M.G. et al. (2009). Consumer behavior in a religious event experience: An empirical assessment of value dimensionality among volunteers. International Journal of Culture, Tourism and Hospitality Research, 3 (2), 165-180. https://doi.org/10.1108/17506180910962168
Fayos-Solá, E. (1997). The Impact of mega events. Annals of Tourism Research, Notes and Reports, 25 (1), 241-257. https://doi.org/10.1016/S0160-7383(97)00083-2
Fayos Gardó, T. et al. (2014). Measuring socio-demographic differences in volunteers with a value-based index: Illustration in a mega event. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 25 (6), 1345-1367. https://doi.org/10.1007/s11266-013-9393-2
Faulkner, B. et al. (2000). Monitoring the tourism impacts of the Sydney 2000 Olympics. Event Management, 6 (4), 231-246. https://doi.org/10.3727/152599500108751390
Farrell, J., Johnston, M. and Twynam, D. (1998). Volunteer motivation, satisfaction, and management at an elite sporting competition. Journal of Sport Management, 12 (4), 288-300. https://doi.org/10.1123/jsm.12.4.288
Elstad, B. (2003). Continuance commitment and reasons to quit: A study of volunteers at a Jazz Festival. Event Management, 8 (2), 99-108. https://doi.org/10.3727/152599503108751757
Brown, S. and James, J. (2004). Event design and management: Ritual sacrifice? En Yeoman, I, Robertson, M. and Ali-Knight, J. (Ed.), Festival and events management: An international arts and culture perspective (pp. 53-64). New York, USA: Routledge. https://doi.org/10.1016/B978-0-7506-5872-0.50009-0
Publication
Dávila, M.C. y Chacón, F. (2005). Diferencias entre voluntarios ambientales y socioasistenciales en el perfil sociodemográfico. Revista de Psicología Social Aplicada, 13 (3), 19-44.
Cuskelly, G. et al. (2004). Predicting the behavioral dependability of sport event volunteers. Event Management, 9 (1-2), 73-89. https://doi.org/10.3727/1525995042781011
Brown, V. and Clark, V. (2008). Using thematic analysis in psychology. Qualitative Research in Psychology, 3 (2), 77-101. https://doi.org/10.1191/1478088706qp063oa
Cunningham, I. (1999). Changes in the Management of Volunteers Workers: The end of the Well Meaning Amateur? En 5th Researching the Voluntary Sector Conference, National Council for the Voluntary Sector, City University of London, London, England.
Chalip, L. (2000). Sydney 2000 volunteers and the organisation of the Olympic Games: Economic and formative aspects. En Moragas, M., Moreno, A.B. and Puig, N., Volunteers, Global Society and the Olympic Movement (pp. 205-214). Lausanne, Switzerland: International Olympic Committee.
Cnaan, R.A., Heist, H.D. and Storti, M.H. (2017). Episodic volunteering at a religious megaevent: Pope Francis's visit to Philadelphia. Nonprofit Management and Leadership, 28 (1), 85-104. https://doi.org/10.1002/nml.21268
Creswell, J.W. (2007). Qualitative inquiry and research design. Thousand Oaks, USA: SAGE Publications.
We are witnessing a growing academic interest in the study of events. However, these studies are mainly centered on the analysis of sports or cultural events, and to a lesser extent, on religious events, despite their study potential for management and research. The present work seeks to improve knowledge on events and delve into the particularities of volunteer (stakeholder) management, which is key in religious mega-events. To this end we used a double qualitative methodology: In-depth interviews with managers, combined with group dynamics with volunteers; all of them stakeholders in the XXIV World Youth Days hosted in Madrid. The results obtained illustrate the complexity of the process of volunteer recruiting, training and organization; while at the same time allowing to know better the motivations, interests and characteristics of the volunteers in this type of events.
Mega-event, event, stakeholder, volunteers, qualitative.
The management of mega-events from the perspective of different stakeholders: An exploratory analysis on volunteers
Journal article
https://doi.org/10.16967/23898186.222
10.16967/23898186.222
https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/222/158
https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/222/831
2389-8194
2389-8186
41
60
2019-06-03T00:00:00Z
2019-06-03
2019-06-03T00:00:00Z
institution CEIPA BUSINESS SCHOOL
thumbnail https://nuevo.metarevistas.org/CEIPABUSINESSSCHOOL/logo.png
country_str Colombia
collection Revista Perspectiva Empresarial
title La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
spellingShingle La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
Floristán, Elena
Servera, David
G.Gallarza, Martina
Fayos, Teresa
megaevento, evento, stakeholder, voluntários, qualitativo.
megaevento, evento, stakeholder, voluntarios, cualitativo.
Mega-event, event, stakeholder, volunteers, qualitative.
title_short La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
title_full La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
title_fullStr La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
title_full_unstemmed La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
title_sort la gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios
title_eng The management of mega-events from the perspective of different stakeholders: An exploratory analysis on volunteers
description Asistimos a un creciente interés académico en el estudio de los eventos. Sin embargo esos estudios se centran principalmente en el análisis de eventos deportivos o culturales y en menor medida en eventos religiosos, a pesar de su potencial de estudio para la gestión y la investigación. Con el presente trabajo buscamos mejorar el conocimiento de los eventos y profundizar en las particularidades de la gestión de voluntarios,  stakeholder clave en megaeventos religiosos. Para ello utilizamos una doble metodología cualitativa: entrevistas en profundidad con gestores, combinadas con dinámicas de grupo con voluntarios; todos ellos stakeholders de la XXIV Jornada Mundial de la Juventud celebrada en Madrid. Los resultados obtenidos ilustran la complejidad del proceso de captación, formación y organización de los voluntarios; al tiempo que permiten conocer mejor las motivaciones, intereses y características de los voluntarios de este tipo de eventos.
description_eng We are witnessing a growing academic interest in the study of events. However, these studies are mainly centered on the analysis of sports or cultural events, and to a lesser extent, on religious events, despite their study potential for management and research. The present work seeks to improve knowledge on events and delve into the particularities of volunteer (stakeholder) management, which is key in religious mega-events. To this end we used a double qualitative methodology: In-depth interviews with managers, combined with group dynamics with volunteers; all of them stakeholders in the XXIV World Youth Days hosted in Madrid. The results obtained illustrate the complexity of the process of volunteer recruiting, training and organization; while at the same time allowing to know better the motivations, interests and characteristics of the volunteers in this type of events.
author Floristán, Elena
Servera, David
G.Gallarza, Martina
Fayos, Teresa
author_facet Floristán, Elena
Servera, David
G.Gallarza, Martina
Fayos, Teresa
topicspa_str_mv megaevento, evento, stakeholder, voluntários, qualitativo.
megaevento, evento, stakeholder, voluntarios, cualitativo.
topic megaevento, evento, stakeholder, voluntários, qualitativo.
megaevento, evento, stakeholder, voluntarios, cualitativo.
Mega-event, event, stakeholder, volunteers, qualitative.
topic_facet megaevento, evento, stakeholder, voluntários, qualitativo.
megaevento, evento, stakeholder, voluntarios, cualitativo.
Mega-event, event, stakeholder, volunteers, qualitative.
citationvolume 6
citationissue 1
citationedition Núm. 1 , Año 2019 : enero-junio
publisher Sabaneta: Fundación Universitaria Ceipa, 2014-
ispartofjournal Revista Perspectiva Empresarial
source https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/222
language Español
format Article
rights http://purl.org/coar/access_right/c_abf2
info:eu-repo/semantics/openAccess
Revista Perspectiva Empresarial - 2019
https://creativecommons.org/licenses/by-nc-sa/4.0/
references Kasimati, E. (2003). Economics aspects and the summer Olympics: A review of related research. The International Journal of Tourism Research, 5 (6), 433-444. https://doi.org/10.1002/jtr.449
Revuelta, R. (2006). Turismo y eventos deportivos: los Juegos Olímpicos de invierno. Oppidum, 2, 399- 428.
Podoshen, J.S. and Hunt, J.M. (2011). Equity restoration, the Holocaust and tourism of sacred sites. Tourism Management, 32 (6), 1332-1342. https://doi.org/10.1016/j.tourman.2011.01.007
Park, H.Y. (2010). Heritage Tourism: Emotional Journeys into Nationhood. Annals of Tourism Research, 37 (1), 116-135. https://doi.org/10.1016/j.annals.2009.08.001
Muñiz, N., Cervantes, M. y Abad, J. (2003). Análisis de marketing de ciudades a partir de un sistema de indicadores urbanos. Aplicación a la caracterización de ciudades españolas. En XV Encuentro de Profesores Universitarios de Marketing, Córdoba, Argentina.
Mota, R. y Vidal, F. (2003). Solidaridad y morfología de los voluntarios madrileños: informe de investigación. Madrid, España: Comunidad de Madrid.
Monga, M. (2006). Measuring motivation to volunteer for special events. Event Management, 10 (1), 47-61. https://doi.org/10.3727/152599506779364633
Maure, G. (2007). Definiciones y tendencias del turismo de eventos. Contribuciones a la Economía, 82. Recuperado de http://www.eumed.net/ce/2007b/gma.htm.
Marris, T. (1987). The role and impact of mega-events and attractions on regional and national tourism development. Resolutions 37th congress of the AIEST, Calgary. Revue de Turisme, 42 (4), 3-12. https://doi.org/10.1108/eb057975
Lo, A.S. and Lee, C.Y.S. (2011). Motivations and perceived value of volunteer tourists from Hong Kong. Tourism Management, 32 (2), 326-334. https://doi.org/10.1016/j.tourman.2010.03.002
Lee, T.J., Riley, M. and Hampton, M.P. (2010). Conflict and Progress: Tourism Development in Korea. Annals of Tourism Research, 37 (2), 355-376. https://doi.org/10.1016/j.annals.2009.10.001
Lee, C. and Taylor, T. (2005). Critical reflections on the economic impact assessment of a mega-event: The case of 2002 FIFA World Cup. Tourism Management, 26, 595-603. https://doi.org/10.1016/j.tourman.2004.03.002
Jago, L.K. and Shaw, R. (1999). Consumer perceptions of special events: A multi -stimulus validation. Journal of travel and Tourism Marketing, 8 (4), 1-24. https://doi.org/10.1300/J073v08n04_01
Rogge, J. (2004). Global viewing of Athens 2004 Olympic Games breaks records. En International Sports Television Convention, Monaco, France.
Jafari, J. (2000). Enciclopedia del turismo. Madrid, España: Editorial Síntesis.
Jackowski, A. and Smith, V. (1992). Polish pilgrim-tourists. Annals of Tourism Research, 19 (1), 92-106. https://doi.org/10.1016/0160-7383(92)90109-3
Hunter, W.C. (2011). Rukai indigenous tourism: Representations, cultural identity and Q method. Tourism Management, 32 (2), 335-348. https://doi.org/10.1016/j.tourman.2010.03.003
Hojman, D.E. and Hiscock, J. (2010). Interpreting suboptimal business outcomes in light of the Coase Theorem: Lessons from Sidmouth International Festival. Tourism Management, 31 (2), 240-249. https://doi.org/10.1016/j.tourman.2009.03.003
Hankinson, P. (2001). Brand Orientation in the Charity Sector: A Framework for Discussion and Research. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (3), 231-242. https://doi.org/10.1002/nvsm.149
Handy, F. et al. (2000). Public perception of "who is a volunteer": An examination of the net-cost approach from a cross-cultural perspective. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 11 (1), 45-65. https://doi.org/10.1023/A:1008903032393
Gummesson, E. (2005). Marketing de relacionamento total: gerenciamento de marketing, estratégia de relacionamento e abordagens de CRM para a economia de rede. Porto Alegre, Brasil: Bookman.
Gummesson, E. (2000). Qualitative methods in management research. Thousand Oaks, USA: SAGE Publications.
Graham, S., Goldblatt, J. and Delby, I. (1995). The ultimate guide to Sport Event Management and Marketing. Chicago, USA: Irwin.
Goldblatt, J. (1997). Special events: Best practices in modern event management. New York, USA: Van Nostrand Reinhold.
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