Titulo:
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark
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Sumario:
La búsqueda por el desarrollo de negocios innovadores ha llevado a muchas universidades a establecer parques tecnológicos para el desarrollo de startup. El Feevale Techpark representa uno de esos ambientes en los que emprendimientos innovadores en sus modelos de negocios se establecen en la búsqueda de apoyo y sinergia para su crecimiento. Entender la innovación en el modelo de negocios de las empresas instaladas en el parque fue el objetivo de esta investigación. Para medir la innovación en el modelo de negocio se utilizaron las dimensiones del modelo Canvas. El enfoque metodológico comprendió el desarrollo de una encuesta de tipo levantamiento con la aplicación de un cuestionario online. Considerando una población de 34 empresas, 25 respo... Ver más
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Revista Perspectiva Empresarial - 2019
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Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark inovação, inovação em modelos de negócio, ambientes inovadores, Canvas, Feevale Techpark. Revista Perspectiva Empresarial Sabaneta: Fundación Universitaria Ceipa, 2014- Artículo de revista Núm. 1 , Año 2019 : enero-junio 6 1 innovación, innovación en modelos de negocio, ambientes innovadores, Canvas, Feevale Techpark. De Mello, Daniela Stoffel, Thamires Pereira Nunes, Moema La búsqueda por el desarrollo de negocios innovadores ha llevado a muchas universidades a establecer parques tecnológicos para el desarrollo de startup. El Feevale Techpark representa uno de esos ambientes en los que emprendimientos innovadores en sus modelos de negocios se establecen en la búsqueda de apoyo y sinergia para su crecimiento. Entender la innovación en el modelo de negocios de las empresas instaladas en el parque fue el objetivo de esta investigación. Para medir la innovación en el modelo de negocio se utilizaron las dimensiones del modelo Canvas. El enfoque metodológico comprendió el desarrollo de una encuesta de tipo levantamiento con la aplicación de un cuestionario online. Considerando una población de 34 empresas, 25 respondieron las preguntas. A partir del análisis de los datos se constató que el mayor nivel de innovación se encuentra en la dimensión propuesta de valor, seguida por: segmento de cliente, estructura de costos, relacionamiento con clientes, canal, recursos principales, convenios principales y, por último, fuentes de ingresos. Se percibió que el conocimiento científico es un factor fundamental en esos emprendimientos que, asociado a la capacidad de identificación de oportunidades de diferenciación con foco en las necesidades de los clientes, ha llevado al desarrollo de negocios innovadores. La asociación entre conocimiento y oportunidades mercadológicas es una de las maneras de generación de negocios innovadores que permite el desarrollo de startup direccionadas a la atención de necesidades ya existentes, pero de formas más adecuadas a la demanda del mercado.  Innovation, innovation in business models, innovative environments, Canvas, Feevale Techpark. Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark Journal article The search for the development of innovative businesses has led many universities to establish technological parks for the development of start-ups.The Feevale Techpark represents one of those environments in which innovative entrepreneurships in their business models are established in the search for support and synergy for their growth. Understanding innovation in the business model of the companies set up in the park was the aim of this research. To measure innovation in the business model the dimensions of the Canvas model were used. The methodological approach included the development of a survey to gather information with the application of an online questionnaire. The study considered a population of 34 companies, of which 25 responded the questionnaire. From the data analysis it was verified that the highest innovation level is found in the value proposition dimension, followed by: Customer segment, cost structure, customer relationships, channels, key resources, main agreements and, lastly, revenue streams. It was perceived that scientific knowledge is a fundamental factor in these entrepreneurships that associated to the capacity to identify differentiation opportunities with a focuson customer needs, has led to the development of innovative businesses. The association between knowledge and market opportunities is one of the ways to generate innovative businesses allowing the development of start-ups aimed at addressing existing needs, buy in ways more adequate to market demand. Steiner, J.E., Cassim, M.B. and Robazzi, A.C. (2013). Parques tecnológicos: ambientes de inovação. São Paulo, Brasil: Instituo de Estudos Avançados da Universidade de São Paulo. Schneider, S. and Spieth, P. (2013). Business Model Innovation: Towards an integrated future research agenda. International Journal of Innovation Management, 37 (1), 1-34. https://doi.org/10.1142/S136391961340001X Sanz, L. (2001). Science/Technology Park. International Association of Science Parks and Areas of Innovation - IASP. Recuperado de http://www.iasp.ws/knowledge-bites. Prodanov, C.C. e Freitas, E.C. (2013). Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico. Novo Hamburgo, Brasil: Universidade Feevale. Pohle, G. and Chapman, M. (2006). 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A dinâmica do conhecimento na construção de uma universidade empreendedora: potencialidades e fragilidades observadas na Universidade Federal de Pernambuco. Revista GUAL, 9 (4), 146-166. https://doi.org/10.5007/1983-4535.2016v9n4p146 Markides, C. (2006). Disruptive Innovation: In Need of Better Theory. The Journal of Product Innovation Management, 23, 19-25. https://doi.org/10.1111/j.1540-5885.2005.00177.x Machado, H.V., Lazzarotti, F. and Bencke, F.F. (2018). Innovation models and technological parks: Interaction between parks and innovation agents. Journal of Technology and Innovation Management, 13 (2), 104-114. https://doi.org/10.4067/S0718-27242018000200104 Teece, D.J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43 (2), 172- 194. https://doi.org/10.1016/j.lrp.2009.07.003 Landt, M. and Damstrup, M.V. (2013). Innovation Adoption's Effect on Established Business Models as Means to Adjust in a Rapid Changing Technological and Innovative Lanscape: A case study on Business Models, innovation Hype Cycles, and the street process for adopting innovation. Copenhagen, Denmark: Copenhagen Business School. Stewart, D.W. and Zhao, Q. (2000). Internet marketing, business models and public policy. Journal of Public Policy & Marketing, 19 (2), 287-296. https://doi.org/10.1509/jppm.19.2.287.17125 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/220/157 Timmers, P. (1998). Business Models for electronic markets. Electronic Markets, 8 (2), 3-8. https://doi.org/10.1080/10196789800000016 info:eu-repo/semantics/article Text http://purl.org/coar/access_right/c_abf2 info:eu-repo/semantics/openAccess http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/220/830 Veloso Filho, F.A. e Nogueira, J.M. (2006). Sistemas de inovação e promoção tecnológica regional e local no Brasil. Interações, 8 (13), 107-117. https://doi.org/10.1590/S1518-70122006000200012 Hwang, J. and Christensen, C.M. (2008). Disruptive Innovation in Health Care Delivery: A Framework for Business-Model Innovation. Health Affairs, 27 (5), 1329-1335. https://doi.org/10.1377/hlthaff.27.5.1329 Zott, C. and Amit, R. (2010). Business Model Design: An activity system perspective. Long Range Planning, 43 (2), 216-226. https://doi.org/10.1016/j.lrp.2009.07.004 Zott, C. and Amit, R. (2008). The fit between product market strategy and business model: Implications for firm performance. Strategic Management Journal, 29 (1), 1-26. https://doi.org/10.1002/smj.642 Zott, C. and Amit, R. (2001). Value creation in e-business. Strategic Management Journal, 22 (6-7), 493-520. https://doi.org/10.1002/smj.187 Xie, K. et al. (2018). Technological entrepreneurship in science parks: A case study of Wuhan Dong High-Tech Zone. Technological Forecasting & Social Change, 135 (C), 156-168. https://doi.org/10.1016/j.techfore.2018.01.021 Vergara, S.C. (2000). Projetos e relatórios de pesquisa em administração. São Paulo, Brasil: Editora Atlas. Lai, Y. et al. (2014). The effects of industry cluster knowledge management on innovation performance.Journal of Business Research, 67 (5), 734- 739. https://doi.org/10.1016/j.jbusres.2013.11.036 Carayannis, E. and Rakhmatullin, R. (2014). The Quadruple/ Quintuple Innovation Helixes and Smart Specialisation Strategies for Sustainable and Inclusive Growth in Europe and Beyond. Journal of Knowledge Economy, 5 (2), 212-239. https://doi.org/10.1007/s13132-014-0185-8 Hamel, G. (2000). The End of Progress. Business Strategy Review, 11 (3), 69-78. https://doi.org/10.1111/1467-8616.00150 39 2019-06-03T00:00:00Z 2019-06-03T00:00:00Z 2019-06-03 application/pdf text/html 2389-8186 2389-8194 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/220 10.16967/23898186.220 https://doi.org/10.16967/23898186.220 https://creativecommons.org/licenses/by-nc-sa/4.0/ Revista Perspectiva Empresarial - 2019 21 Amit, R. and Zoot, C. (2001). Value creation in e-business. Strategic Management Journal, 22, 493-520. https://doi.org/10.1002/smj.187 Guimarães, S.K. (2011). Empreendedorismo intensivo em conhecimento no Brasil. Caderno CRH, 24 (63), 575-591. https://doi.org/10.1590/S0103-49792011000300008 Cassiolato, J.E. e Lastres, H.M.M. (2003). O foco em arranjos produtivos e inovativos locais de micro e pequenas empresas. En Lastres, H.M.M., Cassiolato, J.E. e Maciel, M.L. Pequena empresa: cooperação e desenvolvimento local. Rio de Janeiro, Brasil: Relume-Dumará. Guerrero, M., Cunningham, J.A. and Urbano, D. (2015). Economic impact of entrepreneurial universities'activities: An exploratory study of the United Kingdom. Research Policy, 44 (3), 748-764. https://doi.org/10.1016/j.respol.2014.10.008 Gil, A.C. (2017). Como elaborar projetos de pesquisa. Rio de Janeiro, Brasil: Atlas. Gaino, A.A.P. e Pamplona, J.B. (2013). Abordagem teórica dos condicionantes da formação e consolidação dos parques tecnológicos. Production, 24 (1), 177-187. https://doi.org/10.1590/S0103-65132013005000027 Etzkowitz, H. (2009). Hélice tríplice: universidade-indústria- governo: inovação em ação. Porto Alegre, Brasil: EDIPUCRS. Cendón, B.V., Ribeiro, N.A. e Chaves, C.J. (2014). Pesquisas de survey: análise das reações dos respondentes. informação e Sociedade, 24 (3), 29-48. Cavalcante, S.A., Kesting, P. and Ulhoi, J.P. (2011). Business Model Dynamics and Innovation: (Re) establishing the Missing Linkages. Management Decision, 49 (8), 1327-1342. https://doi.org/10.1108/00251741111163142 Casadesus-Masanell, R. and Ricart, J.E. (2010). Competitiveness: Business model reconfiguration for innovation and internationalization. Management Research: Journal of the Iberoamerican Academy Management, 8 (2), 123-149. https://doi.org/10.1108/1536-541011066470 Audretsch, D.B. (2014). From the entrepreneurial university to the university for the entrepreneurial society. The Journal of Technology Transfer, 39 (3), 313-321. https://doi.org/10.1007/s10961-012-9288-1 Calixto, C.V. e Fleury, M.T.L. (2015). Business model: desvendando o constructo. Internext. Regista Eletrônica de Negócios Internacionais, 10 (2), 18-30. https://doi.org/10.18568/1980-4865.10218-30 do Funil de Inovação e o Modelo Canvas. Revista Brasileira de Gestão de Negócios, 16 (55), 616-637. Bonazzi, F.L.Z. e Zilber, M.A. (2014). Inovação e Modelo de Negócio: um estudo de caso sobre a integração Bittencourt, B. et al. (2019). Cluster Innovation Capability: A systematic review. International Journal of Innovation, 7 (1), 26-44. https://doi.org/10.5585/iji.v7i1.157 Barcellos, E.E.I., Botura Júnior, G.B. and Ramirez, C.M.S. (2016). The creative economy on the environment of the technological parks and incubators. International Journal of Innovation, 4 (2), 140-154. Audy, J.L.N. (2006). Entre a Tradição e a Renovação: Os desafios da Universidade Empreendedora. En Morosini, M. (Org.), A Universidade no Brasil: concepções e modelos. Brasilia, Brasil: Instituto de Estudos e Pesquisas Educacionais Anísio Teixeira. Publication |
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CEIPA BUSINESS SCHOOL |
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Revista Perspectiva Empresarial |
| title |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark |
| spellingShingle |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark De Mello, Daniela Stoffel, Thamires Pereira Nunes, Moema inovação, inovação em modelos de negócio, ambientes inovadores, Canvas, Feevale Techpark. innovación, innovación en modelos de negocio, ambientes innovadores, Canvas, Feevale Techpark. Innovation, innovation in business models, innovative environments, Canvas, Feevale Techpark. |
| title_short |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark |
| title_full |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark |
| title_fullStr |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark |
| title_full_unstemmed |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark |
| title_sort |
inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no feevale techpark |
| title_eng |
Inovação no modelo de negócios nas empresas instaladas em um ambiente de inovação: uma análise no Feevale Techpark |
| description |
La búsqueda por el desarrollo de negocios innovadores ha llevado a muchas universidades a establecer parques tecnológicos para el desarrollo de startup. El Feevale Techpark representa uno de esos ambientes en los que emprendimientos innovadores en sus modelos de negocios se establecen en la búsqueda de apoyo y sinergia para su crecimiento. Entender la innovación en el modelo de negocios de las empresas instaladas en el parque fue el objetivo de esta investigación. Para medir la innovación en el modelo de negocio se utilizaron las dimensiones del modelo Canvas. El enfoque metodológico comprendió el desarrollo de una encuesta de tipo levantamiento con la aplicación de un cuestionario online. Considerando una población de 34 empresas, 25 respondieron las preguntas. A partir del análisis de los datos se constató que el mayor nivel de innovación se encuentra en la dimensión propuesta de valor, seguida por: segmento de cliente, estructura de costos, relacionamiento con clientes, canal, recursos principales, convenios principales y, por último, fuentes de ingresos. Se percibió que el conocimiento científico es un factor fundamental en esos emprendimientos que, asociado a la capacidad de identificación de oportunidades de diferenciación con foco en las necesidades de los clientes, ha llevado al desarrollo de negocios innovadores. La asociación entre conocimiento y oportunidades mercadológicas es una de las maneras de generación de negocios innovadores que permite el desarrollo de startup direccionadas a la atención de necesidades ya existentes, pero de formas más adecuadas a la demanda del mercado. 
|
| description_eng |
The search for the development of innovative businesses has led many universities to establish technological parks for the development of start-ups.The Feevale Techpark represents one of those environments in which innovative entrepreneurships in their business models are established in the search for support and synergy for their growth. Understanding innovation in the business model of the companies set up in the park was the aim of this research. To measure innovation in the business model the dimensions of the Canvas model were used. The methodological approach included the development of a survey to gather information with the application of an online questionnaire. The study considered a population of 34 companies, of which 25 responded the questionnaire. From the data analysis it was verified that the highest innovation level is found in the value proposition dimension, followed by: Customer segment, cost structure, customer relationships, channels, key resources, main agreements and, lastly, revenue streams. It was perceived that scientific knowledge is a fundamental factor in these entrepreneurships that associated to the capacity to identify differentiation opportunities with a focuson customer needs, has led to the development of innovative businesses. The association between knowledge and market opportunities is one of the ways to generate innovative businesses allowing the development of start-ups aimed at addressing existing needs, buy in ways more adequate to market demand.
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| author |
De Mello, Daniela Stoffel, Thamires Pereira Nunes, Moema |
| author_facet |
De Mello, Daniela Stoffel, Thamires Pereira Nunes, Moema |
| topicspa_str_mv |
inovação, inovação em modelos de negócio, ambientes inovadores, Canvas, Feevale Techpark. innovación, innovación en modelos de negocio, ambientes innovadores, Canvas, Feevale Techpark. |
| topic |
inovação, inovação em modelos de negócio, ambientes inovadores, Canvas, Feevale Techpark. innovación, innovación en modelos de negocio, ambientes innovadores, Canvas, Feevale Techpark. Innovation, innovation in business models, innovative environments, Canvas, Feevale Techpark. |
| topic_facet |
inovação, inovação em modelos de negócio, ambientes inovadores, Canvas, Feevale Techpark. innovación, innovación en modelos de negocio, ambientes innovadores, Canvas, Feevale Techpark. Innovation, innovation in business models, innovative environments, Canvas, Feevale Techpark. |
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6 |
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1 |
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Núm. 1 , Año 2019 : enero-junio |
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Sabaneta: Fundación Universitaria Ceipa, 2014- |
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Revista Perspectiva Empresarial |
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https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/220 |
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Article |
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http://purl.org/coar/access_right/c_abf2 info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-sa/4.0/ Revista Perspectiva Empresarial - 2019 |
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