Titulo:
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara
.
Sumario:
This text discusses the importance of cities and universities in recruiting international students, emphasizing the need to consider this population in city branding efforts. International students’ mobility has increased globally, leading cities like London, Tokyo, Melbourne, and Montreal to adopt active policies to recruit international students. Reasons for recruiting international students vary, including countering aging populations, addressing skill shortages, and improving cultural diversity. Universities benefit financially and culturally from international students and gain knowledge from those coming from prestigious institutions. The text highlights the need to understand what attracts foreign students into a city like Guadalajar... Ver más
Guardado en:
2145-1494
2745-2697
13
2024-02-08
Louise Balla - 2024
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
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UNIVERSIDAD EAN |
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Colombia |
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Comunicación, Cultura y Política |
| title |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara |
| spellingShingle |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara Balla, Louise Imagen de la ciudad Marca de ciudad; Percepción; Estudiantes de intercambio Destino estudiantil Para-diplomacia Programas de educación superior Centros educativos Globalización City image City brand Perception Exchange students Student destination Para-diplomacy Higher education program Educational hubs Globalization |
| title_short |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara |
| title_full |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara |
| title_fullStr |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara |
| title_full_unstemmed |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara |
| title_sort |
image perception of guadalajara city by foreign exchange students of the metropolitan area of guadalajara |
| title_eng |
Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara |
| description |
This text discusses the importance of cities and universities in recruiting international students, emphasizing the need to consider this population in city branding efforts. International students’ mobility has increased globally, leading cities like London, Tokyo, Melbourne, and Montreal to adopt active policies to recruit international students. Reasons for recruiting international students vary, including countering aging populations, addressing skill shortages, and improving cultural diversity. Universities benefit financially and culturally from international students and gain knowledge from those coming from prestigious institutions. The text highlights the need to understand what attracts foreign students into a city like Guadalajara for academic exchange programs and the importance of using these elements to create a brand strategy.
|
| author |
Balla, Louise |
| author_facet |
Balla, Louise |
| topicspa_str_mv |
Imagen de la ciudad Marca de ciudad; Percepción; Estudiantes de intercambio Destino estudiantil Para-diplomacia Programas de educación superior Centros educativos Globalización |
| topic |
Imagen de la ciudad Marca de ciudad; Percepción; Estudiantes de intercambio Destino estudiantil Para-diplomacia Programas de educación superior Centros educativos Globalización City image City brand Perception Exchange students Student destination Para-diplomacy Higher education program Educational hubs Globalization |
| topic_facet |
Imagen de la ciudad Marca de ciudad; Percepción; Estudiantes de intercambio Destino estudiantil Para-diplomacia Programas de educación superior Centros educativos Globalización City image City brand Perception Exchange students Student destination Para-diplomacy Higher education program Educational hubs Globalization |
| citationvolume |
13 |
| citationedition |
, Año 2022 : Atractividad territorial, economía creativa y cultural |
| publisher |
Universidad Ean |
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Comunicación, Cultura y Política |
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https://journal.universidadean.edu.co/index.php/revistai/article/view/3588 |
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spa |
| format |
Article |
| rights |
https://creativecommons.org/licenses/by-nc-nd/4.0 Louise Balla - 2024 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0. info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
| references |
Acuto, M.; Pejic, D.; Nunley, J.; Moonen, T. (2019, July 2nd). Why does city ranking matter? Scientific American (blog entry). https://blogs.scientificamerican.com/observations/why-city-rankings-matter/ Alfaro, E. R. (2016). Presentan “Guadalajara Guadalajara”, la nueva marca ciudad. Gobierno de Zapopan. https://www.zapopan.gob.mx/presentan-guadalajara-guadalajara-la-nueva-marca-ciudad/ Altbach, P.; Reisberg, L.; Rumbley, L. (2009). Trends in Global Higher Education: Tracking an Academic Revolution. United Nations Educational, Scientific and Cultural Organization. https://unesdoc.unesco.org/ark:/48223/pf0000183219 Anttiroiko, A. (2015, January 13th). Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments. The Place Brand Observer. https://placebrandobserver.com/ari-veikko-anttiroiko-interview/ Bathelot, B. (2019, January 15th). Définition Bouche à Oreille. Définition Marketing. https://www.definitions-marketing.com/definition/bouche-a-oreille/ Bell, D.; De Shalit, A. (2011). The Spirit of Cities: Why the identity of a city matters in a Global Age? Princeton University Press. Calvo, E. (2013). ACEF. La marca ciudad: la importancia de su valor. https://acef.cef.es/marca-ciudad.html Encyclopædia Britannica. (2016). Mariachi. https://www.britannica.com/art/mariachi Forbes. (2013, December 21st). El Silicon Valley mexicano se gesta en Guadalajara. https://www.forbes.com.mx/el-silicon-valley-mexicano-se-gesta-en-guadalajara/ Gómez, M.; Miguel, A.; Deslauriers, Jean, P.; Alzate, P.; María, V. (2010). Cómo hacer tesis de maestría y doctorado. Investigación, escritura y publicación. ECOE Ediciones. Grajeda, N. (2020). Una marca metropolitana: Guadalajara Guadalajara. En R. F. Lara.; A. Campos.; A. P. Partida.; I. J. Sepúlveda (Coord.), Atractividad Urbana: teoría, técnica y práctica (pp. 127-137). ECOE Ediciones. Guadalajara, Guadalajara. (2016). Somos. https://www.guadalajaraguadalajara.mx/ IMEPLAN. (2021). Libro Blanco Imeplan (2017-2021). Tomo 5. Gestión del Desarrollo del Área Metropolitana de Guadalajara (1980-2021). https://www.imeplan.mx/libro-blanco-2017-2021/ Jalisco Cómo Vamos. (2015). Ciudadano metropolitano, el perfil tapatío. Observatorio Ciudadano de Calidad de Vida. https://jaliscocomovamos.org/proyectos/calidad-de-vida/ciudadano-metropolitano/ Knight, J. (2014). International Education Hubs: Collaboration for Competitiveness and Sustainability. New Directions for Higher Education, (168), 83-96. https://doi.org/10.1002/he.20115 Lara, R.; Meléndez, J.; Zapata, E. (2015). 5.° cuaderno AL-Las: acción internacional para una ciudad atractiva. Proyecto AL-Las. Maoz, Z. (2011). Networks of Nations. The Evolution, Structure, and Impact of International Networks, 1816–2001. Cambridge University Press OECD. (2022). International student mobility (indicator). https://doi.org/10.1787/4bcf6fc3-en Nielsen. (2012). Consumer trust in online, social and mobile advertising grows. https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/ Parra, V. (2018, December 29th). Por una cultura municipal inclusiva. El Informador. https://www.informador.mx/cultura/Por-una-cultura-municipal-inclusiva-20181 229-0005.html Rivas, L. T. (2006). ¿Cómo hacer una tesis de maestría? Editorial Taller Abierto. Sandoval, A. (2016). Discurso pronunciado por el gobernador del estado de Jalisco, Aristóteles Sandoval, durante la presentación de la marca ciudad “Guadalajara Guadalajara”, el paraninfo de la Universidad de Guadalajara. Gobierno de Jalisco. https://www.jalisco.gob.mx/es/prensa/discursos/43289 Spacey, J. (2016). + 60 branding techniques. Simplicable. https://simplicable.com/new/brand Universidad de Guadalajara. (2022, January 14th). UdeG da bienvenida a estudiantes de intercambio presencial 2022 A 213 estudiantes procedentes de 18 países y México. Coordinación de Internacionalización. http://ci.cgai.udg.mx/es/noticia/udeg-da-bienvenida-estudiantes-de-intercambio-presencial-2022-213-estudiantes-procedentes-de#:~:text=Este%20viernes%2014%20de%20enero,2022%20A%2C%20en%20modalidad%20presencial Van Winden W. (2017, March). Attracting international students and scientists to medium-sized cities: why, how, and who. https://www.researchgate.net/publication/319203496_Attracting_international_students_and_scientists_to_medium-sized_cities_why_how_and_who (p.2) Wright, A. (2016). What went wrong with the brand Guadalajara? The Branding Journal. https://www.thebrandingjournal.com/2016/09/what-went-wrong-with-brand-guadalajara/ |
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Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara This text discusses the importance of cities and universities in recruiting international students, emphasizing the need to consider this population in city branding efforts. International students’ mobility has increased globally, leading cities like London, Tokyo, Melbourne, and Montreal to adopt active policies to recruit international students. Reasons for recruiting international students vary, including countering aging populations, addressing skill shortages, and improving cultural diversity. Universities benefit financially and culturally from international students and gain knowledge from those coming from prestigious institutions. The text highlights the need to understand what attracts foreign students into a city like Guadalajara for academic exchange programs and the importance of using these elements to create a brand strategy. Balla, Louise Imagen de la ciudad Marca de ciudad; Percepción; Estudiantes de intercambio Destino estudiantil Para-diplomacia Programas de educación superior Centros educativos Globalización City image City brand Perception Exchange students Student destination Para-diplomacy Higher education program Educational hubs Globalization 13 , Año 2022 : Atractividad territorial, economía creativa y cultural Artículo de revista Journal article 2024-02-08T00:00:00Z 2024-02-08T00:00:00Z 2024-02-08 application/pdf Universidad Ean Comunicación, Cultura y Política 2145-1494 2745-2697 https://journal.universidadean.edu.co/index.php/revistai/article/view/3588 10.21158/21451494.v13.2022.3588 https://doi.org/10.21158/21451494.v13.2022.3588 spa https://creativecommons.org/licenses/by-nc-nd/4.0 Louise Balla - 2024 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0. Acuto, M.; Pejic, D.; Nunley, J.; Moonen, T. (2019, July 2nd). Why does city ranking matter? Scientific American (blog entry). https://blogs.scientificamerican.com/observations/why-city-rankings-matter/ Alfaro, E. R. (2016). Presentan “Guadalajara Guadalajara”, la nueva marca ciudad. Gobierno de Zapopan. https://www.zapopan.gob.mx/presentan-guadalajara-guadalajara-la-nueva-marca-ciudad/ Altbach, P.; Reisberg, L.; Rumbley, L. (2009). Trends in Global Higher Education: Tracking an Academic Revolution. United Nations Educational, Scientific and Cultural Organization. https://unesdoc.unesco.org/ark:/48223/pf0000183219 Anttiroiko, A. (2015, January 13th). Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments. The Place Brand Observer. https://placebrandobserver.com/ari-veikko-anttiroiko-interview/ Bathelot, B. (2019, January 15th). Définition Bouche à Oreille. Définition Marketing. https://www.definitions-marketing.com/definition/bouche-a-oreille/ Bell, D.; De Shalit, A. (2011). The Spirit of Cities: Why the identity of a city matters in a Global Age? Princeton University Press. Calvo, E. (2013). ACEF. La marca ciudad: la importancia de su valor. https://acef.cef.es/marca-ciudad.html Encyclopædia Britannica. (2016). Mariachi. https://www.britannica.com/art/mariachi Forbes. (2013, December 21st). El Silicon Valley mexicano se gesta en Guadalajara. https://www.forbes.com.mx/el-silicon-valley-mexicano-se-gesta-en-guadalajara/ Gómez, M.; Miguel, A.; Deslauriers, Jean, P.; Alzate, P.; María, V. (2010). Cómo hacer tesis de maestría y doctorado. Investigación, escritura y publicación. ECOE Ediciones. Grajeda, N. (2020). Una marca metropolitana: Guadalajara Guadalajara. En R. F. Lara.; A. Campos.; A. P. Partida.; I. J. Sepúlveda (Coord.), Atractividad Urbana: teoría, técnica y práctica (pp. 127-137). ECOE Ediciones. Guadalajara, Guadalajara. (2016). Somos. https://www.guadalajaraguadalajara.mx/ IMEPLAN. (2021). Libro Blanco Imeplan (2017-2021). Tomo 5. Gestión del Desarrollo del Área Metropolitana de Guadalajara (1980-2021). https://www.imeplan.mx/libro-blanco-2017-2021/ Jalisco Cómo Vamos. (2015). Ciudadano metropolitano, el perfil tapatío. Observatorio Ciudadano de Calidad de Vida. https://jaliscocomovamos.org/proyectos/calidad-de-vida/ciudadano-metropolitano/ Knight, J. (2014). International Education Hubs: Collaboration for Competitiveness and Sustainability. New Directions for Higher Education, (168), 83-96. https://doi.org/10.1002/he.20115 Lara, R.; Meléndez, J.; Zapata, E. (2015). 5.° cuaderno AL-Las: acción internacional para una ciudad atractiva. Proyecto AL-Las. Maoz, Z. (2011). Networks of Nations. The Evolution, Structure, and Impact of International Networks, 1816–2001. Cambridge University Press OECD. (2022). International student mobility (indicator). https://doi.org/10.1787/4bcf6fc3-en Nielsen. (2012). Consumer trust in online, social and mobile advertising grows. https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/ Parra, V. (2018, December 29th). Por una cultura municipal inclusiva. El Informador. https://www.informador.mx/cultura/Por-una-cultura-municipal-inclusiva-20181 229-0005.html Rivas, L. T. (2006). ¿Cómo hacer una tesis de maestría? Editorial Taller Abierto. Sandoval, A. (2016). Discurso pronunciado por el gobernador del estado de Jalisco, Aristóteles Sandoval, durante la presentación de la marca ciudad “Guadalajara Guadalajara”, el paraninfo de la Universidad de Guadalajara. Gobierno de Jalisco. https://www.jalisco.gob.mx/es/prensa/discursos/43289 Spacey, J. (2016). + 60 branding techniques. Simplicable. https://simplicable.com/new/brand Universidad de Guadalajara. (2022, January 14th). UdeG da bienvenida a estudiantes de intercambio presencial 2022 A 213 estudiantes procedentes de 18 países y México. Coordinación de Internacionalización. http://ci.cgai.udg.mx/es/noticia/udeg-da-bienvenida-estudiantes-de-intercambio-presencial-2022-213-estudiantes-procedentes-de#:~:text=Este%20viernes%2014%20de%20enero,2022%20A%2C%20en%20modalidad%20presencial Van Winden W. (2017, March). Attracting international students and scientists to medium-sized cities: why, how, and who. https://www.researchgate.net/publication/319203496_Attracting_international_students_and_scientists_to_medium-sized_cities_why_how_and_who (p.2) Wright, A. (2016). What went wrong with the brand Guadalajara? The Branding Journal. https://www.thebrandingjournal.com/2016/09/what-went-wrong-with-brand-guadalajara/ https://journal.universidadean.edu.co/index.php/revistai/article/download/3588/2370 info:eu-repo/semantics/article http://purl.org/coar/resource_type/c_6501 http://purl.org/redcol/resource_type/ARTREF info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text Publication |